Latest News

Back to Latest News back

 

Landor Australia undertakes rebranding of Women’s Tennis Association

Landor Australia undertakes rebranding of Women’s Tennis Association
January 16, 2021

The Women’s Tennis Association (WTA) has launched its first rebrand in over a decade - developed for the WTA by design agency Landor Australia whose clients also include Event Cinemas, Tennis Australia and Tourism Queensland.

The new brand identity and marketing campaign will be fully integrated across the WTA, including television graphics, print materials, tournament branding, advertising, promotion and digital and social media.

The new corporate identity redefines the organisation's strength as a collective unit of inspiring athletes and tournaments. The launch also reveals a new ‘WTA for the Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding coincides with the announcement of a simplified numerical naming system for WTA tournaments.

WTA’s original shade of purple was retained and has been complemented by a new colour palette and suite of imagery that supports the brand message of power and determination.

Landor Melbourne General Manager, Jessica Murphy advised “our initial challenge was to work towards changing the brand position. The WTA was not founded on tradition. It’s made up of revolutionary women who challenge the status quo and continue to pave the way for those to come.

“This spirit guides the brand moving forward so we set out to reposition the WTA under the new brand idea ‘The Power of Association’, which is all about unleashing and uniting the competitive power of women. With this idea we have brought together all the key elements – the association, the players and the fans – that make the WTA such a powerful force, signifying a new era for the sporting body.”

The WTA was founded in 1973 when Billie Jean King rallied the support of her like-minded colleagues to form an association that would evolve into what is today a membership body representing two equal-partner constituencies: the athletes and the tournaments. Nearly 50 years later, tennis is the leading global sport for women highlighted by some of the most recognisable names in all of sports, with 32 countries and regions represented in the Top 100 of the WTA Rankings.

For more information on Landor Australia go to landoraustralia.blog/

Image courtesy of wtatennis.com/

Related Articles

29th July 2020 - WTA Pan Pacific Open cancelled due to Coronavirus fears

24th April 2020 - WTA founder, Roger Federer and Rafa Nadal propose merger of ATP and WTA

13th September 2019 - Protests lead to postponement of Hong Kong Open WTA Tour event

1st November 2019 - Shenzhen stages first edition of WTA Finals

18th January 2018 - Shenzhen to replace Singapore as venue for WTA Finals

20th October 2015 - WTA moves quickly to appoint Steve Simon as new Chief Executive


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 
 

TECHNOGYM AUSTRALIA

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

Aflex Inflatables

Aflex Inflatables are the leaders for obstacle courses, pool toys, waterparks and land-based watersides and fitness runs. They are industry leaders offering the widest range of pool, lake and beach…

read more

Aquatics / Play / Waterparks

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business