AusLeisure

AI-powered sales and marketing platform Keepme has just released their new white paper Everything You Need to Know About Data & AI - demystifying the topics of data and AI for health, fitness and wellness operators.

Authored by Keepme founder and Chief Executive, Ian Mullane, the paper is a comprehensive, yet easy-to-understand guide for operators who seek to leverage data and AI for improved sales, retention, and overall business performance.

Whether you are just starting your digital transformation journey or looking to refine your existing data and AI processes, Mullane’s paper has the answers to a number of important questions.

Harnessing data is the key to future-proofing the fitness sector, but it can be an intimidating topic. As an AI trailblazer, tech expert and former health club operator, Mullane is both hugely passionate about data, and well-positioned to understand what gym operators must do to embrace its all-but-untapped potential to revolutionise their businesses.

Kicking off by spotlighting the various types of data gyms will already have in their businesses, Mullane goes on to explain how to collect, store and work with it, as well as how to leverage it using AI and machine learning to produce predictions and insights that would simply not be possible through human analysis.

Mullane explains “my goal is to strip away the barriers of complexity that hinder understanding of this topic, leaving the reader with a clear grasp of the opportunity for their business, as well as actions they can take immediately to start extracting exceptional business value from their data.”

Global fitness authority, Emma Barry adds “Finally - a one-stop shop for all those tech terms you’ve been too scared to ask about. Ian’s latest white paper is a truly enjoyable read that skips through playfully, clearly and informatively.”

Barry’s sentiments are echoed by in the foreword by EuropeActive president David Stalker, who comments “Data is boring? Wrong. Understanding it can be frustrating, but your data is the key to your business success.

“The first step is to take the guesswork out of the numbers game, and in this excellent white paper, Ian leads us on a journey through AI, machine learning and business intelligence in a way that actually makes sense – even to those of us who usually see data analysis as a tech session of buzzword bingo.

“By reading Everything You Need to Know About Data & AI, you’ll better understand why you can no longer afford to lose track of your data – and how to ensure that doesn’t happen.”

Everything You Need to Know About Data & AI is available for download. Register now for your free copy here

Click here to contact Keepme via their entry in the Australasian Leisure Management Supplier Directory.

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