Latest News

Back to Latest News back

 

Jo Prothero appointed as Head of Marketing at Visit Sunshine Coast

Jo Prothero appointed as Head of Marketing at Visit Sunshine Coast
January 21, 2020

Visit Sunshine Coast has appointed destination tourism specialist, Jo Prothero, as their new Head of Marketing. Prothero has extensive experience in the tourism industry, most recently as Director of Marketing and Communications at Falls Creek Resort in Victoria; the state’s largest all-season alpine resort.

Falls Creek is part of the Vails Resorts group which owns some of the world’s premier ski resorts, including Australia’s Hotham Alpine Resort and Perisher Ski Resort, and the famous North American resorts Whistler Blackcomb and Vail Resort.

Notably, Prothero’s career has focused on new product development, including events and nature-based experiences, and her achievements include securing Gold in the Major Tourism Destination category at the RACV Victorian Tourism Awards. 

Visit Sunshine Coast Chief Executive Simon Latchford welcomed Prothero’s appointment at what is an exciting time for the future of Sunshine Coast tourism.

Latchford noted “Jo’s experience in destination marketing and events tourism makes her a natural fit for Visit Sunshine Coast.

“She has played a key role in making the alpine regions all-year tourism destinations, broadening their appeal through innovative marketing strategies.

“The Sunshine Coast has just recorded record international and domestic visitor numbers, and we will be looking to Jo to enhance our relationships with key industry stakeholders to ensure the region continues to grow market share.

“Critically, her experience in diversifying the product offer in destinations she has been involved with will resonate strongly on the Sunshine Coast. It has been one of the key elements in our success over the past three years and it will continue to be a priority for our marketing team to develop compelling reasons for leisure, business and conference travellers to visit – and return to – the Sunshine Coast.”

Prothero said it was a privilege to have been appointed Visit Sunshine Coast’s new Head of Marketing commenting “I look forward to working with the team and stakeholders across the Sunshine Coast region to build on the recent success and chart a prosperous future for our tourism industry.”

Related Articles

20th January 2020 - Seaplane offers most sustainable way to explore Sunshine Coast

13th December 2019 - Plans revealed for Sunshine Coast Stadium expansion

12th December 2019 - Sunshine Coast unveils million-dollar renewal project for the Big Pineapple

27th November 2019 - Timezone set to open new Sunshine Coast venue

27th November 2019 - Sunshine Coast arts sector to receive funding boost

8th November 2019 - SEA LIFE Sunshine Coast welcomes its first penguins

27th August 2019 - PAC Australia’s Annual Conference and Performing Arts Exchange opens on the Sunshine Coast

6th August 2019 - Sunshine Coast set to host AUSTSWIM Soak It Up 19 World Conference

3rd August 2019 - Expansion works commence at Sunshine Coast’s Beerwah Aquatic Centre

6th June 2019 - Falls Creek prepares for biggest opening weekend since 2000

22nd February 2019 - Vail Resorts confirm purchase of Victoria’s Falls Creek and Hotham ski resorts

18th June 2018 - Visit Sunshine Coast supports plastic bag ban

11th January 2016 - Experienced international tourism specialist joins Visit Sunshine Coast

5th December 2015 - Sunshine Coast launches new tourism era with new brand and direction

30th January 2013 - Sunshine Coast tourism back in business


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

SKC Operations Pty Ltd (SKCorp)

SKC Operations Pty Ltd (SKCorp) is an expert retail and marketing services team specialising in sports, leisure, aquatics, fitness, health, wellness & recreation industry. Using proven…

read more

Aquatics / Consultants / Fitness / Marketing / Retail

 
 

THE FITNESS GENERATION

The Fitness Generation is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Technology / Wellness

 
 

Ecoline

Ecoline is a highly experienced and skilled company that offers world-first technology in safety, protects the environment and provides a unique and challenging custom-made adventure and educational…

read more

Attractions / Environment / Safety / Tourism

 
 

LANDER & ROGERS

Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…

read more

Legal

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business