Latest News

Back to Latest News back

 

Experienced international tourism specialist joins Visit Sunshine Coast

Experienced international tourism specialist joins Visit Sunshine Coast
January 11, 2016

Visit Sunshine Coast (VSC) has appointed highly experienced tourism sales and marketing professional, Rachel Meyer, as the group’s International and Domestic Trade Manager.

Meyer, who will start with the Regional Tourism Organisation in February, brings with her over two decades of experience in the international tourism sphere, along with extensive local knowledge.

With a strong background in Japanese inbound tourism (with groups such as Kintetsu and Japan Airlines), Meyer has also worked with major airlines (Virgin Blue), tourism organisations (Tourism NSW) and hotel companies (Peppers Retreats & Resorts).

Meyer has been based on the Sunshine Coast for the past 10 years, where she has operated her own tourism sales and marketing company, Motion Marketing, which has provided consultancy services for a range of Queensland tourism businesses, including Sunshine Coast Destination and Australia’s Nature Coast. In addition, she has been a lecturer and tutor in the Faculty of Arts & Business (Tourism, Leisure & Event Management) at the University of the Sunshine Coast since 2012.

With extensive experience and contacts in the inbound travel sector, Meyer will be responsible for growing the Sunshine Coast’s international travel business.

The region has enjoyed strong growth from Europe, the UK, America and New Zealand over the past year, recording a 4.5% increase in overseas visitors (to 256,000) for the year ending September 2015, with the USA market growing 20.9% and the UK 17.3%.

Welcoming Meyer’s appointment, VSC Chief Executive Simon Ambrose said that she would build on the good work achieved by Jan Foletta over the past three years, and her experience in emerging Asian markets would be a particular benefit.

Ambrose stated “the Sunshine Coast and its partnership in Australia’s Nature Coast has been very well received in European markets, and the high profile of Bindi Irwin after her success in Dancing with the Stars has put the region up in lights in the North American market, but we believe that Asia is still relatively untapped, so Rachel will work to increase our share of this rapidly growing market.

“Rachel knows the Sunshine Coast very well and has been actively involved in its development as a multi-faceted and highly attractive destination, so we expect her to fit into the organisation very seamlessly.

“I’d like to thank Jan Foletta for her tremendous work, especially in developing the Australia’s Nature Coast concept, and we wish her very well in her future tourism endeavours.”

27th December 2015 - AUSSIE WORLD LAUNCHES ANNUAL PASSES, HOSTS COMMUNITY CHRISTMAS

5th December 2015 - SUNSHINE COAST LAUNCHES NEW TOURISM ERA WITH NEW BRAND AND DIRECTION

16th November 2015 - SUCCESS OF NATURE COAST AT THE QUEENSLAND TOURISM AWARDS HIGHLIGHTS BENEFITS OF CO-OPERATION

11th December 2014 - SUNSHINE COAST RECORDS 11% INCREASE IN DOMESTIC VISITORS THROUGH WINTER AS VICTORIANS HEAD NORTH


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

VIVATICKET

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business