Latest News

Back to Latest News back

 

Japan Sustainable Tourism Standard for Destinations gets GSTC recognition

Japan Sustainable Tourism Standard for Destinations gets GSTC recognition
April 8, 2021

The Global Sustainable Tourism Council (GSTC) is pleased to announce that the Japan Sustainable Tourism Standard for Destinations (JSTS-D) has achieved the ‘GSTC-Recognised Standard’ status.

Based on the GSTC Criteria for Destinations, the JSTS-D was developed by Japan Tourism Agency (JTA), Ministry of Land, Infrastructure, Transport and Tourism during 2019.

Consisting of 47 criteria with added Japan-specific features, the standard development committee consisted of academia along with representatives of the United Nations World Tourism Organization (UNWTO), Japan National Tourism Office (JNTO), Japan International Cooperation Agency (JICA), Japan Association of Travel Agents (JATA), local governments, JTA departments, and was chaired by Dr Kumi Kato - who last year was elected to the GSTC Board of Directors by GSTC’s members. JSTS-D was compiled as a comprehensive booklet, including a range of resources, how-to use manual, good practices, glossary, templates, and useful links.

As part of the development and implementation project, a national survey was conducted among Japan’s 1765 local governments to benchmark the state of sustainability nationally.

Welcoming the Standard, GSTC Chief Executive, Randy Durband stated “JTA has taken a very organised and systematic approach to helping the hundreds of destinations within Japan to operate more sustainably.

“That includes applying standards that comply with the GSTC Criteria, training destination managers holistically on sustainable management practices, and developing an entire system of rewards and support for continuous improvement.”

Ono Hajime, JTA’s Chief Official - Office of Director for Travel Promotion, added “we will continue to promote JSTS-D in Japan, respecting the GSTC’s philosophy, so that we can proudly claim to be ‘a sustainable tourism nation’ to the world.”

With GSTC-Recognised status offering the market a proof that these standards adhere to international norms, currently, 12 destination standards, 32 hotel standards, and 16 tour operator standards have achieved the accolade.

About the author

James Croll

With a background in adventure tourism, events management and marketing, James Croll is a regular contributor to Australasian Leisure Management.

Click here to view his LinkedIn profile.

Read more from this author

Related Articles

2nd March 2021 - Sustainable Spa Association reveals that a third of spa businesses contribute to United Nations SDGs

18th February 2021 - Report from New Zealand’s Parliamentary Commissioner for the Environment urges move to sustainable tourism

13th February 2021 - Singapore sets sustainable targets for next 10 years

3rd November 2020 - Koh Lanta transforms into one of Thailand’s most sustainable tourism destinations

26th October 2020 - Sustainable event advocates release global guidelines for best practice of reusables at events

28th July 2020 - Virtual gathering at Asia’s largest sustainable tourism event pushes for environmental action

3rd March 2020 - Saudi Arabian sustainable development appoints Foster + Partners as Architectural Advisors

26th February 2020 - NEOM adopts pioneering technology for sustainable desalination

18th December 2019 - Asia Pacific Spa and Wellness Coalition looks to help sector meet United Nations Sustainable Development Goals

6th November 2019 - Dubai venue to host 100% environmentally sustainable rock concert

28th October 2019 - University of South Australia research focuses on sustainable tourism

24th September 2019 - 1,000 delegates attend Phuket sustainable tourism event

1st May 2019 - Japan National Tourism Organisation looks to expand marketing across Australasia

26th April 2012 - Japanese tourism agency says industry closing in on pre March 2011 activity levels

21st May 2012 - JNTO commences snow promotion


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

TicketSearch Pty Ltd

TicketSearch is focused on providing businesses, organisations, and venues with affordable, efficient, and powerful self-managed ticketing solutions. The organisation has offices in Australia, New…

read more

Attractions / Entertainment / Technology / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business