As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. Click here to view the VIVATICKET Pty Ltd listing. 19th July 2018 - ENTA…read more
Japan National Tourism Organisation looks to expand marketing across Australasia
The Sydney office of the Japan National Tourism Organisation is to extend its focus across the Tasman Sea to take on a more proactive role in enticing New Zealand travellers to Japan.
With three major sporting events coming up in Japan, the Rugby World Cup 2019, Tokyo 2020 Olympics and Paralympics, and the World Masters Games 2021, JNTO is keen to emphasise that there has never been a better time to reach a nation that is especially passionate about sports.
JNTO and Japan Tourism Agency (an agency of Japan’s Ministry of Land, Infrastructure, Transport and Tourism) will conduct preliminary promotional activity in four new secondary markets: New Zealand, Mexico, Switzerland and the Netherlands, with the view to add these to the list of existing primary target markets China, Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam, India, Australia, USA, Canada, United Kingdom, France, Germany, Russia, Italy and Spain.
New Zealand saw a record number of visitors to Japan in 2018, a total of 73,208 travellers visiting the country and a 12.8% year-on-year increase from the previous year. JNTO plans to continue this positive momentum by more actively engaging and educating the market about travel opportunities in Japan.
Kana Wakabayashi, Executive Director of JNTO in Sydney Office, advises “New Zealand has always been a market we have wanted to expand into, especially since we have already participated in local cultural events together with the Japanese Embassy and local Consulates. Now that New Zealand has been identified as an emerging market, we hope we can make a bigger impact and actively reach potential travellers.”
Marketing activities planned for New Zealand over this coming year include BtoB seminars, exhibiting at local BtoC events and also BtoC marketing.
The Japan National Tourism Organisation (JNTO) is an independent agency of the Japanese government, promotes Japan as a leisure and business destination to connect Japan to the world. Through its 21 offices worldwide, JNTO disseminates information, conducts publicity and exhibitions, supports tour development and carries out research activities.
JNTO Sydney Office currently has a Marketing and Media tender open for agencies who are interested in working with JNTO to market in New Zealand.
Click here for more information on the tender, which closes on 14th May.
Image show the city of Yokohama with Mt Fuji in the distance.
7th April 2019 - New organisation for Japanese sport and entertainment venues
5th April 2019 - Shaun the Sheep attraction opens in Japan
7th February 2019 - 2019 Rugby World Cup approaches sell-out
28th November 2018 - Innovative experiences attract visitors to Japan Kumamoto Castle
21st September 2018 - Organisers report high demand for Rugby World Cup 2019 travel and hospitality packages
5th July 2018 - UNESCO adds 18 sites to World Heritage list
21st June 2018 - Massive expansion plans for Tokyo DisneySea
2nd March 2018 - Japan’s Hakuba Valley joins Vail Resorts Epic Pass initiative
21st May 2012 - JNTO commences snow promotion
6th November 2011 - Japanese tourism’s post earthquake recovery
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…read more
Over the past 10 years Debitsuccess has been providing expert billing services to businesses across Australia. Debitsuccess is now the largest full service direct debit provider in Australasia,…read more
About Priava's Technology - Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!