AusLeisure

Jamberoo Action Park has implemented new technology to overcome and speed up guests having to queue to buy tickets upon arrival at the Park.

Using Apple iPad's, Jamberoo Action Park staff now walk among guests lining up to purchase tickets; working out what tickets a family or large group require before providing them with a 'pre-order' ticket voucher. When the family or group get to the admissions gate they simply hand over the pre-order voucher, pay the amount advised, receive their tickets then enter the Park.

Early results of the trial have been extremely positive with a reduction achieved in queue times of 50% due to the faster pre-order ticket process.

Jamberoo Action Park General Manager Dax Eddy explained "the trial of this new technology will assist shortening guest queuing times dramatically.

"On busy days during the Summer School Holidays, the guest queue line can become quite long, with a wait of 30 to 40 minutes expected.

"With the new iPads, up to four staff can interact with guests before they get to the admissions gates, asking guests how many Adults and Children are in the party and what method of payment is to be made."

Jamberoo's 'In Park' guest surveys show that 38% of respondents indicate that their guest experience would be improved if there was faster processing at the Park's entry gates.

Eddy adds, "this new pre-order ticket process has gone a long way to rectify this. Guests have really taken well to Jamberoo Action Park staff carrying the iPads, it focuses them on the admissions process long before they get to the actual admissions gate. This means that all the decisions have been made, and all they have left is to make the payment then head straight into the Park.

"Unique software was written that connects the iPad's over Wi-Fi to our Jamberoo servers."

Touted as the first in the Australian amusement industry, the trial of the iPad's will continue throughout the current 2011 Season.

Eddy reminds all guests coming to Jamberoo Action Park that the quickest and easiest entry is by using 'e-tickets' pre-purchased online. This gives priority entry through a dedicated gate.

For more information go to www.jamberoo.net

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