Latest News

Back to Latest News back

 

International event meeting leads to iTICKET contract for Waterview Tunnel opening

International event meeting leads to iTICKET contract for Waterview Tunnel opening
August 18, 2017

The ticketing of the recent public opening of Auckland’s Waterview Tunnel by New Zealand firm iTICKET was secured as a result of a partnership agreed 17,000 kilometres away at TheTicketingBusiness Forum.

When Well-Connected Alliance, the organisation behind the new Waterview Connection Project, were looking for how to handle the thousands of visitors keen to walk and bike through the brand new Waterview tunnel before it opened to cars, they were faced with the challenge of organising a complex ticketing process for 67,500 free tickets, with a top secret go-live date and huge media interest.

iTICKET was selected over other multinationals to ticket the event thanks to an innovative solution developed with Danish technology firm Queue-it.

The two first became acquainted at last year’s Ticketing Technology Forum in Ireland’s capital of Dublin (now rebranded as TheTicketingBusiness Forum).

iTICKET Chief Executive Reece Preston told the NZ Business website that the demands of the project were unusual and complex, stating “we anticipated big numbers, and knew that our lead time to get this right could potentially be very short.

“I attended a ticketing conference last year in Ireland where I connected with some innovators in our industry. One of the people I met was the head of Queue-it, a company in Denmark who are doing great things with queuing software.”

iTICKET implemented Queue-it’s technology into their booking system as a safety net to manage web traffic for the tunnel opening events.

Preston explained that the queuing software “streamlined bookings during extreme traffic peaks”.

iTICKET created a separate website for the Waterview events to enable a customised one-page booking experience.

Queue-it Chief Executive Niels Henrik Sodemann explained to NZ Business “we were excited to partner with iTICKET to expand our service to New Zealand and provide purchasers there with the smoothest experience possible when so many are seeking tickets.

“By applying our online queue system to the release of the tunnel tickets, iTICKET ensured a fair and informed experience for those pursuing tickets, and of course kept their systems online so that all of the tickets could be claimed without complication in less than a day.”

The Waterview Tunnel opening events were attended by almost 70,000 people.

The next TheTicketingBusiness Forum is being held in Manchester, England in April 2018. Click here for information in the Australasian Leisure Management industry Calendar.

Main image: Waterview Tunnel opening, courtesy of NZ Transport Agency - Auckland & Northland.

30th March 2017 - EDEN PARK AND AUSTRALIAN VENUES AND PROFESSIONALS NAMED FINALISTS IN THE STADIUMBUSINESS AWARDS 

21st July 2016 - COUNCIL GIVES UNANIMOUS BACKING FOR AUCKLAND HARBOUR BRIDGE SKYPATH

2nd June 2016 - SCG TRUST’S TECHNOLOGY WINS AT INTERNATIONAL STADIUM BUSINESS AWARDS 

3rd July 2015 - MICROSOFT AZURE BACKS KIWI STARTUP ITICKET


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

LEISURE CONCEPTS AUSTRALIA

Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of  treadmills,…

read more

Fitness / Recreation / Technology / Wellness

 
 

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business