Latest News

Back to Latest News back

 

International event meeting leads to iTICKET contract for Waterview Tunnel opening

International event meeting leads to iTICKET contract for Waterview Tunnel opening
August 18, 2017

The ticketing of the recent public opening of Auckland’s Waterview Tunnel by New Zealand firm iTICKET was secured as a result of a partnership agreed 17,000 kilometres away at TheTicketingBusiness Forum.

When Well-Connected Alliance, the organisation behind the new Waterview Connection Project, were looking for how to handle the thousands of visitors keen to walk and bike through the brand new Waterview tunnel before it opened to cars, they were faced with the challenge of organising a complex ticketing process for 67,500 free tickets, with a top secret go-live date and huge media interest.

iTICKET was selected over other multinationals to ticket the event thanks to an innovative solution developed with Danish technology firm Queue-it.

The two first became acquainted at last year’s Ticketing Technology Forum in Ireland’s capital of Dublin (now rebranded as TheTicketingBusiness Forum).

iTICKET Chief Executive Reece Preston told the NZ Business website that the demands of the project were unusual and complex, stating “we anticipated big numbers, and knew that our lead time to get this right could potentially be very short.

“I attended a ticketing conference last year in Ireland where I connected with some innovators in our industry. One of the people I met was the head of Queue-it, a company in Denmark who are doing great things with queuing software.”

iTICKET implemented Queue-it’s technology into their booking system as a safety net to manage web traffic for the tunnel opening events.

Preston explained that the queuing software “streamlined bookings during extreme traffic peaks”.

iTICKET created a separate website for the Waterview events to enable a customised one-page booking experience.

Queue-it Chief Executive Niels Henrik Sodemann explained to NZ Business “we were excited to partner with iTICKET to expand our service to New Zealand and provide purchasers there with the smoothest experience possible when so many are seeking tickets.

“By applying our online queue system to the release of the tunnel tickets, iTICKET ensured a fair and informed experience for those pursuing tickets, and of course kept their systems online so that all of the tickets could be claimed without complication in less than a day.”

The Waterview Tunnel opening events were attended by almost 70,000 people.

The next TheTicketingBusiness Forum is being held in Manchester, England in April 2018. Click here for information in the Australasian Leisure Management industry Calendar.

Main image: Waterview Tunnel opening, courtesy of NZ Transport Agency - Auckland & Northland.

30th March 2017 - EDEN PARK AND AUSTRALIAN VENUES AND PROFESSIONALS NAMED FINALISTS IN THE STADIUMBUSINESS AWARDS 

21st July 2016 - COUNCIL GIVES UNANIMOUS BACKING FOR AUCKLAND HARBOUR BRIDGE SKYPATH

2nd June 2016 - SCG TRUST’S TECHNOLOGY WINS AT INTERNATIONAL STADIUM BUSINESS AWARDS 

3rd July 2015 - MICROSOFT AZURE BACKS KIWI STARTUP ITICKET


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 

HQH FITNESS

HQH Fitness is an international company that specialises in improving the health, fitness and wellness of people everywhere. We are the South Pacific distributors for Total Gym/GRAVITY Education and…

read more

Fitness / Recreation / Technology / Wellness

 
 

Rae-Line

Sports Padding At Rae-Line we manufacture high quality sports padding, gym mats, foam mats and protective padding, suitable for a range of different facilities. Our sports padding is…

read more

Attractions / Fitness / Recreation / Safety / Sport

 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

PRIAVA

About Priava's Technology -  Priava is a cloud-based and centralised venue and event management system aimed at venues of all sizes. With its familiar and easy-to-use web interface, the…

read more

Attractions / Billing / Entertainment / Events / Technology

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business