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Infinite Cycle set to launch 15 new studios

Infinite Cycle set to launch 15 new studios
September 16, 2020

Infinite Cycle, Australia’s only virtual cycle studios, has announced that is set to launch 15 new venues over the next 12 months, driven by the introduction and anticipated future contribution of two new team members - Damien Bain and Matt Nissen.

With Bain and Nissen joining the brand’s executive team, led by co-founders Alan Sacharowitz and Dani Carr, Carr explains “we are very excited to welcome our two new executives and see our team grow.

“The specific expertise that these two highly skilled and extensively experienced professionals will bring to Infinite Cycle, will ensure new levels of support to current franchisees and deliver strong growth for the brand in the future.”

With responsive, leaning bikes teamed with state-of-the-art technology, Infinite Cycle use the highest quality, most innovative products and expertise from around the globe, to deliver the most immersive cycle experience on the market and one of the most exciting fitness franchise options on the market.

Nissen is Chief Operating Officer of Natuzzi Italia (Victoria), a world-renowned furniture company, with strengths in overseeing marketing, strategy, business development, customer success and overall operations.

Having completed a double degree at university in Commerce/Exercise and Sport Science and a former representative AFL player, triathlete and Ironman, during his time as owner of his own personal training business, Nissen realised his passion for helping people achieve happiness through exercise.

He is also a former State Manager, Sales and Marketing for ISC Sport.

Commenting on the appointments, Sacharowitz noted “we are extremely excited to bring both of these professionals in as part of the expanded Infinite Cycle International team, to participate in the accelerated implementation of the Infinite Cycle brand across Australia.

“Although COVID has had a catastrophic impact on the fitness industry, it has forced us to accelerate one of our medium-term plans to bring Infinite Cycle into the homes of our members.  We had no option but to prioritise this idea and develop Infinite Cycle @Home, a project that we were able to develop and implemented in record time.  This has been an exciting challenge and the acceptance of our @Home online live streaming spin sessions, coupled with the hiring out of our unused bikes, has been exceptionally strong.”

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