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Indian Premier League drops China’s Vivo as naming right sponsor

Indian Premier League drops China’s Vivo as naming right sponsor
August 10, 2020

Political tensions between Indian and China have seen the Board of Control for Cricket in India (BCCI) announced that it will drop Chinese smartphone company Vivo as the title sponsor of the Indian Premier League (IPL) this year.

The decision follows rising anti-China sentiment in India in the wake of a clash along their shared border in June in which 20 Indian soldiers died.

In a short statement, the BCCI said it had "decided to suspend" its partnership with Vivo for 2020 without giving details.

AFP reported that Vivo - paid US$300 million for a five-year sponsorship deal in 2018 - had been mutually agreed.

Other IPL sponsors - Paytm, a digital payments company, Swiggy, a food delivery application, and Dream 11, an online fantasy league - are also connected to Chinese-based internet companies.

Meanwhile, India has also taken steps to ban as many as 59 popular Chinese apps, including TikTok, in the country recently.

The Indian Ministry of Information Technology said it had received numerous complaints about the apps "stealing and surreptitiously transmitting users' data in an unauthorised manner", but analysts linked the move to the escalating border tensions.

The IPL said in June it would review its sponsorship deals following the border clash on the two countries' disputed Himalayan border in Ladakh.

Earlier this month, the BBCI board announced the tournament would be held in the United Arab Emirates from 19th September, as the COVID-19 crisis had made it impossible to hold it in India.

The 53 IPL matches, including the final on 10th November, will be played across Dubai, Sharjah and Abu Dhabi.

The Twenty20 competition, originally due to start on 29th March, was postponed because of the Coronavirus pandemic.

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21st July 2020 - BCCI looks to stage rescheduled 2020 Indian Premier League in the UAE

18th June 2020 - Border tensions sees IPL under pressure to drop Chinese sponsor

22nd May 2020 - Sri Lankan Prime Minister halts plans for new Colombo cricket stadium

20th May 2020 - Global sports sponsorship market predicted to fall by 37% this year

16th April 2020 - Extended Indian Coronavirus restrictions sees IPL indefinitely postponed

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12th February 2020 - US President Trump to attend inauguration of world’s largest cricket stadium during upcoming Indian visit

27th November 2019 - ‘Chaotic’ 2019 Southeast Asian Games suffer multiple problems over opening days

15th November 2019 - Pakistan to again host Test cricket after 10 year gap

27th November 2012 - BCCI doubles value of Indian Premier League sponsorship with Pepsi deal


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