Latest News

Back to Latest News back

 

Hoyts to extend premium new cinema format

Hoyts to extend premium new cinema format
February 17, 2015

Now under the ownership of ID Leisure Ventures, the Hoyts cinema chain has revealed plans to expand its circuit of premium screens and to introduce a new brand which will be pitched between a standard and top-of-the-range cinema.

Hoyts Chief Executive Damian Keogh recently told IF.com.au that the company will add at least six premium cinemas, branded Lux, in Australia and New Zealand this year.

Keogh likened the new mid-range cinemas to the premium economy section of an aircraft, with reclining seats and more legroom than standard seats, but without the in-cinema dining component of the premium cinemas.

ID Leisure Ventures, a company controlled by Chinese billionaire Sun Xishuang, recently acquired Hoyts for a rumoured $900 million.

The acquisition saw David Kirk stepped down as Chairman of the Hoyts group as his position has been abolished with a new local board is being assembled.

Keogh added “we expect the new owners will have a longer-term view on return on investment than private equity.”

Keogh and his senior management team are to undertake a roadshow of the company’s locations in Australia and New Zealand to prioritise a new capital investment strategy to present to the new owners.

Last November, Hoyts Cinemas began upgrading its premium cinemas to compete with Event Cinemas' and Village Cinemas' Gold Class locations, starting with Hoyts Lux at Hoyts Broadway, consisting of three screens each with 31 reclining seats, a bar and in-cinema waiter service of food and liquor.

Previously its premium offering consisted of La Premiere (rows of seats at the back of auditoria) and Directors Suite bars.

In the past two months the Lux brand has opened at 10 locations including Hoyts Entertainment Quarter, Highpoint, Melbourne Central, Victoria Gardens and Sylvia Park in New Zealand.

Click here for more information.

9th February 2015 - HOYTS CINEMAS SOLD TO CHINESE-BACKED ID LEISURE VENTURES 

30th August 2014 - OFFICIAL DEBUT OF THX IN CHINA LAUNCHES A NEW ERA OF MOVIE-VIEWING

1st August 2014 - SHANGHAI FILM CORP TO BUILD 19 IMAX CINEMAS ACROSS CHINA 

7th July 2014 - MOORE PARK’S ENTERTAINMENT QUARTER SOLD TO HIGH PROFILE INVESTOR SYNDICATE 

18th March 2014 - CHINA ON THE EDGE OF LEISURE BUILDING EXPLOSION 

7th January 2014 - CHINA’S WANDA GROUP COMMITS TO BUILD UP TO 120 NEW IMAX SCREENS BY 2021 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Humanforce

Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…

read more

Hospitality / Retail / Technology / Venues

 
 

Parkequip

Parkequip is an approved supplier under the NSW LGP Contract 308 for a range of products including play equipment, shade, shelters, safe fall, park furniture and school outdoor seating. All materials…

read more

Fitness / Parks / Play / Recreation / Surfaces

 
 

Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks

 
 
 

Links Modular Solutions

Links Modular Solutions was a leading provider of high-quality, innovative software solutions for aquatic and recreation facilities. Links Modular Solutions is now part of Xplor Technologies.

read more

Access / Billing / Finance / Fitness / Technology

 
 

WATERPLAY Solutions Corp

Whether your goal is increasing your centre's revenues or creating an engaging environment, why not add play to your project? If you're looking for stylish aquatic play features, kid-tested…

read more

Aquatics / Attractions / Play / Recreation / Waterparks

 
 

@leisure Planners

@leisure is a team of experienced leisure, aquatic and sports facility managers and planners, with market modelling, sports management, recreation planning, business and GIS qualifications. We have…

read more

Consultants

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business