Latest News

Back to Latest News back

 

Official debut of THX in China launches a new era of movie-viewing

Official debut of THX in China launches a new era of movie-viewing
August 30, 2014

A new partnership between THX Ltd. and the China Film Group is set to introduce THX to Chinese moviegoers.

Leveraging its expertise in filmmaking and technology, THX’s cinema certification programs ensure a truthful delivery of filmmakers’ visions to the audience. With critical architectural design, state-of-the-art visuals and incredibly powerful audio, THX certified cinemas the pinnacle of the Hollywood entertainment experience.

“The debut of THX in China is of special significance to Chinese filmmakers and movie-goers, bringing China’s film industry one step closer to international standards regarding audio and video performance”

Praising THX for its authoritative position and extensive experience in the industry,  

Lin Min Jie, General Manager of China Film Group’s subsidiary company China Film Equipment Co. Ltd, stated “the debut of THX in China is of special significance to Chinese filmmakers and movie-goers, bringing China’s film industry one step closer to international standards regarding audio and video performance.

“We look forward to working with THX to bring the Chinese audience the world’s premium audio/visual enjoyment and the most perfect cinema experience.”

The first THX Certified China Giant Screen (CGS) auditoriums will open in Shanghai in September.

Explaining THX’s expansion in China, Louis Cacciuttolo, THX Executive VP of International Business Development and Brand Strategy, added “our purpose in China, is to foster the passion and creativity of filmmakers encouraging them to push the boundaries of storytelling.

“THX has certified over 4,000 cinemas including world renowned venues such as the TCL Chinese Theater and the ArcLight in Hollywood, the Empire in London and the State Kremlin Palace cinema in Moscow.

“China is the second largest market in the production of film trailing only the United States and it’s the fastest growing market for movie viewing.

“Priding itself on providing professional filmmakers with a better technical ecosystem, THX will open corporate offices in Beijing and work with Chinese directors, China Film Group and Hollywood, to preserve the integrity of storytelling while redefining the cinema experience.”

THX was created in 1983 by legendary director George Lucas and a team of Lucas film engineers.

For more information go to www.thx.com

1st August 2014 - SHANGHAI FILM CORP TO BUILD 19 IMAX CINEMAS ACROSS CHINA 

18th March 2014 - CHINA ON THE EDGE OF LEISURE BUILDING EXPLOSION 

7th January 2014 - CHINA’S WANDA GROUP COMMITS TO BUILD UP TO 120 NEW IMAX SCREENS BY 2021


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Intelligenz Solutions

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

AAC

Welcome to AAC – makers of the world’s best wristbands, lanyards, tickets, tokens and full-service print solutions. We are Australia’s premier global manufacturer and supplier of…

read more

Access / Marketing / Safety / Ticketing

 
 

Fluidra Commercial

  Fluidra Commercial Australia develops innovative, highly technical and sustainable solutions designed to create unique aquatic facilities for the 'Commercial Pool' category. Public…

read more

Aquatics / Environment / Sport / Technology / Waterparks

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

Riedel Communications Australia Pty Ltd

We live for media production and global events, providing real-time networks for video, audio, data and communications.

read more

Entertainment / Events / Technology / Venues

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business