Latest News

Back to Latest News back


Gold Coast Convention and Exhibition Centre produces promotional immersive 360-degree video

Gold Coast Convention and Exhibition Centre produces promotional immersive 360-degree video
April 14, 2021

Gold Coast Convention and Exhibition Centre has produced an interactive and immersive new 360-degree video to enable prospective clients to embark on a virtual site inspection and see the Gold Coast Convention and Exhibition Centre (GCCEC) from a whole new angle.

GCCEC successfully applied for the Tourism Australia Business Events Boost Program and used the funding to produce GCCEC360.

The innovative video, GCCEC360, invites viewers to walk through Australia’s largest regional convention centre, taking in each of its spaces from all directions and stopping to access more details at their leisure.

GCCEC General Manager, Adrienne Readings notes “It’s as good as a physical site tour. We mapped out how we do tours of the Centre for prospective clients, from the front door to the arena, central rooms, meeting rooms, halls and foyers, and we recreated that experience virtually.

“The video includes all of the things that we discuss with visitors on an in-venue site tour – everything from which spaces are best suited to which types of events, to where the registration desk and organiser’s offices are located.”

Throughout GCCEC360, which can be viewed on virtually any computer or mobile device, pop-up hotspots provide further details.

“It’s a truly interactive experience that allows the viewer to discover specifics such as how many people can fit into a space for a gala dinner or how many people can be seated in a space for a concert. All of that information is contained within the video, along with floor plans, still images and other relevant details.”

GCCEC has led the event industry’s pandemic recovery over the past year. Since getting the go-ahead to operate under its COVIDSafe site-specific plan last June, the venue has successfully hosted several business and public events.

While COVID has presented opportunities, giving the Centre a greater chance than ever to attract business events that would otherwise have gone overseas, the pandemic has also impacted the ability of domestic decision makers to tour the site and inspect its world-class facilities.

With the number of in-venue site tours decreasing at the same time that traffic to the venue’s interactive maps and 360-degree image gallery was increasing, the GCCEC team recognised the need to provide prospective clients with a virtual site tour.

Readings added “we needed to be able to show off the spaces within the Centre to clients in any location. With potential border closures and clients being unable to travel, we had to ramp up our capacity to bring the Centre, the destination and our capabilities and personality to decision makers, wherever they may be.

Penny Lion, Executive General Manager, Events at Tourism Australia advises “Business Events Australia is pleased to partner with GCCEC to support this valuable project via the Business Events Boost Program.

“It is innovative asset creation like this which will encourage Australian businesses and organisations to host in-person events again and showcases Australia’s smarts to the wider international business events market.”

The 360-degree video showcases the Centre as a world-class business event venue in a highly desirable location – increasing awareness of the Centre, even while COVID limits opportunities for physical site visits.

Readings continued “Initiatives like GCCEC360 will help us continue to be the magnet for tourism that we have been for the past 17 years. GCECC has brought hundreds of thousands of visitors to the Gold Coast, injecting $300-$500 million annually into the local economy, and it’s important that we continue to play that role for the community in a post-COVID landscape.”

GCCECC offers a massive main arena, four exhibition halls and a range of meeting rooms catering for up to 6,000 people attending conferences, exhibitions, concerts, trade shows and events.

To access GCCEC360 go to


Related Articles

30th January 2020 - Gold Coast Convention and Exhibition Centre updates all radio microphone and RF management equipment

2nd March 2020 - SPLASH! returns for 2020 bringing together multiple strands of Australia’s aquatic industry

25th November 2019 - Queensland Government to fast track The Star Gold Coast’s $2 billion redevelopment masterplan

6th September 2018 - Gold Coast to host 2019 SportAccord World Sport and Business Summit

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.


supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see

read more

Fitness / Recreation / Technology / Wellness



Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness


Augmented Creative

Augmented Creative is an open organization of like-minded and highly dedicated, creative people who conceive, plan and execute visual solutions. We pursue new and innovative visual ideas to help…

read more

Arts / Attractions / Consultants / Design / Tourism



Swimplex Aquatics are a world-class company dedicated to the commercial pool, waterslide industry. We are Australian market leaders servicing all states Australia wide. Swimplex provide a full…

read more

Aquatics / Attractions / Design / Play / Waterparks


XBODY Australia Pty Ltd

PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…

read more

Fitness / Technology / Wellness


TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues



Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness


get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business