Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…read more
Global report suggests corporate wellness offers ‘huge opportunity’ for fitness operators
A new report from international management consultant Deloitte has suggested that getting involved in corporate wellness programs could offer health and fitness operators a huge opportunity for revenue growth.
Based on a study of the corporate wellness industry at a global level, the Deloitte Corporate Wellness Report reveals that 78% of employers were looking to invest in physical activity programs in the next three years and that most of the current corporate wellness programs include initiatives focused on promoting physical activity.
Among the existing programs, on-site fitness classes and subsidies or discounts for off-site gym memberships are most popular. In the US, 70% of corporations include these practices within their wellness strategy in 2018.
Companies stated that their top three priorities for developing a wellness programme were to improve performance and productivity, improve employee engagement and morale and to attract and retain employees.
According to Concepción Iglesias, Sports Leader of Deloitte Spain - which conducted the study - the sector presents huge scope for health and fitness operators.
Iglesias stated “a rich opportunity exists within the corporate wellness market, where companies are investing in programs to attract and retain employees, to promote healthy and active lifestyles.
"These programs are becoming increasingly popular and valuable to many corporations.
"The fitness industry is well-positioned to serve corporate clients, resulting in a win-win partnership. Companies gain an in-demand, widely appealing wellness program, while health clubs benefit from incremental traffic and higher revenue."
Explaining that, for the majority of the companies surveyed, the level of success in a physical activity program depends directly on the engagement of employees, Iglesias added “the programs that can help provide this ROI will be very valuable to these companies.
"To increase the investment in physical activities, companies interviewed prefer a higher quality service with a lower price so that employees perceive greater value and more flexibility in programs."
The study also revealed that many operators have recognised the opportunities presented by the market.
A total of 56% of the fitness operators interviewed for the survey consider corporate wellness a "big opportunity" for growth, while a further 36% indicated that it will help increase their total revenues.
Click here to download and read the full Deloitte Corporate Wellness Report.
26th August 2019 - Female leaders gather for Ignite Women’s Fitness Business event
19th August 2019 - ClassPass launches new Corporate Wellness program
24th April 2019 - 10,000 Steps program continues to deliver positive wellness outcomes
26th September 2018 - International Council on Active Aging introduces wellness business summit for executives
22nd October 2015 - Life Fitness Australia targets corporate wellness with InMovement launch
14th April 2014 - Deloitte predicts significant growth for health and wellness industries
8th April 2013 - Cutting edge summit for fitness businesses
19th August 2010 - Tapping Into Health and Wellness Tourism
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…read more
Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…read more
Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…read more
A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…read more
Hydrocare Pool Services Pty Ltd offer 30 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…read more
Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…read more
Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!