Life Fitness Australia targets corporate wellness with InMovement launch
Life Fitness Australia has launched InMovement®, a new business dedicated to addressing workplace inactivity through products such as the DT2 Stand Up Desk.
InMovement will further diversify Life Fitness’ portfolio of fitness products, taking the company into corporate wellness, an emerging and growing market category by offering products and services designed to incorporate subtle movement into an employee's work habits.
Pioneering the concept of productive well-being, InMovement unites healthy behaviour with daily job functions, removing barriers to workday movement to provide employees the opportunity for improved physical health, fewer aches and pains and increased energy. In turn, InMovement client companies have an effective tool to help curb rising healthcare costs, and improve employee productivity and job satisfaction.
Introducing the concept, InMovement Brand Manager Adam White explains "we're going beyond traditional exercise and migrating some of the benefits of the company gym into the workplace, where we can help companies and their employees work in a way that supports their well-being.
“While an estimated 15% of the population exercises regularly, through InMovement we can serve a broader audience to support those who want to live a healthy lifestyle. The reality is that short bursts of exercise, even an hour a day, cannot combat the detrimental effects of all-day sitting.
"What drives InMovement is our belief that you should not have to choose between earning a living and living healthy.
"We know that prolonged sitting has mounting effects and contributes to rising healthcare concerns. InMovement has developed and tested a systematic approach to enable employees to move more in the workplace that demonstrates stronger results than traditional programs, by blending movement into the workplace routine."
Born out of the Life Fitness heritage in biomechanics and the study of how movement affects the human body, InMovement brings new proprietary research to workplace planning and employee behaviour. At the heart of the InMovement solution are products designed to incorporate subtle movement into an employee's work habits, like the Elevate Desktop DT2 sit-or-stand desk and InMovement Treadmill Desk.
For more information about InMovement, visit www.inmovement.com.au
For more information about Life Fitness, visit www.lifefitness.com.au
16th September 2015 - LIFE FITNESS INNOVATION COMBINES OUTDOOR EXERCISE WITH SMALL GROUP TRAINING
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