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read moreThe Fremantle Dockers have appointed former Sydney and Western Bulldogs midfielder Simon Garlick as their new Chief Executive.
Garlick, who played 137 games for the Bulldogs and 44 for Sydney between 1994 to 2004, takes over from the sacked Steve Rosich.
Garlick was the Chief Executive of the Bulldogs between 2010 and 2015, and more recently was chief executive of Bastion EBA, an independent marketing, communications and commercial agency.
As reported by AFL.com.au, the 44-year-old said he was honoured to be given the job at Fremantle, stating “this club has so much potential.
"While the Fremantle Football Club has a relatively short history in the AFL, the region is one of the richest football areas in Australia and the club's supporter base is as significant as it is passionate.
"The foundations have been laid by some great football people, and not just with regard to the history of the club. Fremantle play in a world class venue at Optus Stadium and the facilities at Cockburn are outstanding.
"My background and experience has helped me see and understand the importance of continuing to build a team ethos and culture, which will help deliver sustained success."
Garlick's commercial background was pivotal in him securing the role, and he is eager to re-engage Dockers members and fans after a turbulent season.
Fremantle recorded the AFL's biggest drop in membership in 2019, slumping 7.56% to 51,431, but President Dale Alcock believes the club can become an AFL powerhouse on and off the field.
Garlick's arrival continues a raft of coaching changes at Fremantle since the club posted their fourth straight year without a finals appearance.
Image: Simon Garlick. Courtesy of AFL images.
2nd August 2018 - AFL memberships exceed one million for first time
13th October 2017 - Bastion Collective acquires US-based SEO and digital advertising agency
9th October 2017 - Bastion Collective partners with Avant Gaming eSports team
6th July 2017 - Victorian sporting infrastructure expert Peter Hertan joins Bastion S&GO strategic consultancy
6th June 2017 - Fremantle and West Coast Eagles agree Perth Stadium deal
27th June 2016 - Dockers announce naming for oval at new Cockburn training base
12th June 2015 - Dockers’ facility to set new AFL benchmark
22nd April 2015 - Fremantle Dockers and Curtin University announce education and research alliance
24th October 2014 - City of Cockburn reveals details of Fremantle Dockers’ new aquatic and sport facility base
12th June 2014 - Former AFL Chief Andrew Demetriou links with The Bastion Group
11th May 2014 - Western Australian Government contributes $10 million for new Dockers training base
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