AusLeisure

An estimated $55 million has been pumped into the Dunedin economy on the back of five events under the roof at Forsyth Barr Stadium this year.

The latest Economic Impact Study from Dunedin Venues Management Ltd (DVML) shows $10 million was spent in the period around the All Blacks v France rugby union Test on 23^rd June.

The Test followed other high profile concerts which generated an estimated $45 million of economic worth for the city.

Those concerts include Roger Waters ($3.9 million economic impact), Robbie Williams ($3.31 million) and Ed Sheeran ($37.9 million).

Music superstar Sheeran performed to more than 108,000 fans - nearly the equivalent of Dunedin's population - during his three shows over Easter.

Last month, the venue also hosted hip hop heavyweight Kendrick Lamar who performed to 16,000 fans.

According to the survey, the All Black test attracted a crowd of 27,692 with 59% being visitors to the city.

The survey also gauged their satisfaction with the event - with the venue scoring 98% - the highest result for a test match at Forsyth Barr Stadium.

It noted that each visitor who responded to the survey spent, on average, $527.

Enterprise Dunedin Director John Christie told New Zealand website Stuff the result was "yet further testament to the positive impact the Forsyth Barr Stadium has on Dunedin's economy and profile", adding “it's important that we continue to cement our position as an excellent host city for major concerts and sporting events.

“Based on these results and feedback from promoters and sporting codes, it seems we're on the right track."

The venue is set to hold concerts by P!NK on 1^st September and Shania Twain on 22^nd December.

Image: Ed Sheeran plays at the WEC in Wollongong. Courtesy of Lynley Reid Photography.

Related Articles

16th July 2018 - Australasian venues strong performers in Pollstar’s Mid-Year concert rankings

16th July 2018 - Pollstar Mid-Year Charts show soaring ticket prices as Ed Sheeran’s tour breaks records

17th June 2018 - Audience Atlas New Zealand report sets out the market for culture

28th February 2018 - Full Forsyth Barr Stadium events calendar drives increased Dunedin Venues Management profit

10th November 2017 - Highlanders’ Super Rugby fixtures deliver near $2 million boost for Dunedin

6th September 2017 - Boom period for concerts at Dunedin’s Forsyth Barr Stadium

25th May 2017 - New Zealand officials reviewing Lions tour security

17th February 2017 - Four gyms now open at Dunedin’s Forsyth Barr Stadium

26th July 2016 - Diverse attractions underpin success of Dunedin’s Forsyth Barr Stadium

21st December 2015 - Ed Sheeran and Fleetwood Mac announced as Ticketmaster’s ‘tickets of the year’

---

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.