Latest News

Back to Latest News back

 

Facebook to reverse Australian news blackout after reaching deal with Federal Government

Facebook to reverse Australian news blackout after reaching deal with Federal Government
February 23, 2021

Facebook has announced that it will end its blackout on Australian news websites after reaching an agreement with the Federal Government.

Facebook began the blocking of news, as well as many community, business and health pages, last Thursday came in response to the Australian Government’s proposed mandatory News Media Bargaining Code, which required technology giants to compensate news publishers.

Advising today that pages would be restored "in the coming days", Facebook Australia & New Zealand Managing Director, William Easton, said in a statement “we are satisfied that the Australian government has agreed to a number of changes and guarantees that address our core concerns they are pleased to be moving forward.

“We have consistently supported a framework that would encourage innovation and collaboration between online platforms and publishers.

“After further discussions, we are satisfied that the Australian government has agreed to a number of changes and guarantees that address our core concerns about allowing commercial deals that recognise the value our platform provides to publishers relative to the value we receive from them.”

Advising that the Federal Government had agreed to amend its media bargaining code, a statement from Federal Treasurer Josh Frydenberg and Federal Minister for the Arts Paul Fletcher explained “the amendments will strengthen the hand of regional and small publishers in obtaining appropriate remuneration for the use of their content by the digital platforms.

"These amendments will provide further clarity to digital platforms and news media businesses about the way the code is intended to operate."

The Australia Government is to offer four amendments, including to the mechanism for final offer arbitration, which a Facebook executive told local media was a sticking point for the company.

Digital platforms will now be notified of the Government’s intention to designate them under the law, prior to any final decision and with at least one month’s notice.

In the extensive blackout, a number of Facebook pages that did not belong to news publishers were also impacted.

Posts from some government health departments and emergency services' Facebook Pages were removed, raising criticism about Facebook's broad application of the news ban.

he law requiring Facebook and Google to pay media companies for news content was introduced as a means to increase regulation on technology giants, who dominate the news market and profit heavily off the work of news publishers.

Following the announcements today, the Media, Entertainment & Arts Alliance (MEAA) expressed its concerns that small Australian news outlets could be shut out of commercial deals with Facebook and Google under the revised Code.

MEAA Media Federal President Marcus Strom said while the way had now been cleared for the big media companies to strike commercial deals with Facebook and Google, it was unclear to what extent small outlets would benefit.

Strom noted “for small publishers that have become reliant on Facebook to distribute their news, it will be a huge relief that the news tap has been turned back on.

“But they will remain at the mercy of Facebook and Google, which are both seeking to avoid mandatory regulation and will instead choose which media companies they come to agreements with.

“This will particularly affect small publishers if the Treasurer deems that Google and Facebook have done enough not to be named as respondents to the News Media Mandatory Code.

“For small publishers who fail to make side deals with the tech giants, they could be locked out, further entrenching the narrow ownership base of the Australian media market.”

Related Articles

19th February 2021 - Facebook shutdown of Australian news sites has wider industry impact

16th December 2020 - World Athletics announces new media rights agreement with Wanda Sports Group’s Infront

25th November 2020 - Gemba announces appointment to newly created Divisional Manager - Marketing Strategy role

27th October 2020 - RMIT sports marketing expert comments on the future of sport in the wake of COVID-19

7th September 2020 - LIWA Aquatics partners with Australasian Leisure Management

18th August 2020 - Crisis communication and media consultants offer ‘pay when you can’ online support

25th July 2020 - Marketing campaigns help Geraldton experience soaring tourism numbers

23rd June 2020 - MEAA advocate for multi-level support of arts and entertainment sector

5th June 2020 - Read the latest issue of Australasian Leisure Management online

2nd April 2020 - Google Arts and Culture offers virtual tours of museums and galleries during Coronavirus closures

9th June 2020 - Facebook and PayPal invest in Indonesian lifestyle App Gojek

15th July 2019 - Facebook executive to address Australia’s first Fitness Technology Summit

14th June 2019 - AFL and NRL agree global content partnerships with Facebook

9th October 2018 - Northland Facebook ticket fraudster convicted

8th January 2018 - MEAA looks to protect theatre workers from sexual harassment

18th December 2017 - MEAA survey shows 14% of Australian stage industry workers have been sexually assaulted

13th May 2016 - MEAA says live theatre devastated by Australia Council cuts


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

Envibe

With its sleek good looks and easy-to-use yet powerful functionality, Envibe is the premium fitness club software for the Australasian leisure, recreation and fitness industry. We are the most…

read more

Aquatics / Fitness / Recreation / Technology

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 

Yellowbox Lockers

Yellowbox is an Australian technology company that has developed smart locker technology operated through an app with a focus on experience for users and facility managers. Found at Beaches, Aquatic…

read more

Aquatics / Attractions / Entertainment / Retail / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business