Every voice needed in outdoors industry census

January 19, 2024

Looking to assess the scale of the outdoor industry - including outdoor education, outdoor recreation and adventure tourism - Outdoors NSW and ACT is inviting input to a census and is inviting active industry participation.

Conducted annually in January, this census aims to track industry changes, identify trends and gather crucial data.

Explaining its importance, Outdoors NSW and ACT Chief Executive, Lori Modde advises “this goes beyond a mere need for a peak body's understanding - it's about advocating for policy changes vital to the industry's well-being.”

Mindful that the outdoor industry suffered greatly during the pandemic, Modde states “at a time when the world came to a halt, the outdoor industry found itself unable to quantify its losses. The unmeasured number of outdoor participants, the jobs that should have thrived in the open air, and the lost turnovers - all remain unquantified, leaving a void that persists to this day.

“Outdoors Queensland led the way with the initial trial of the Outdoor Census. After NSW & ACT conduct theirs, we'll be able to benchmark against Queensland and collectively raise the bar at a national level, fostering a more informed industry setting.

“The mantle rests upon you - the outdoor businesses and organisations - to contribute your accurate, anonymous data for the greater good of the industry. Your participation will ensure that the policies enacted serve your interests in both the short and long term.”

Submissions are now open requiring just 10 minutes of contributors time, closing on 31st January 2024.

Modde added “we extend our gratitude in advance for your participation, eagerly anticipating the summary that will empower us all to advocate on behalf of our industry.”

Click here to contribute before 31st January.

Image: Rock climbing at Mt Alexandra. Credit: The Outdoor Education Group.

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17th November 2023 - Outdoor recreation platform AllTrails named iPhone App of the Year finalist

15th October 2023 - Outdoors NSW & ACT reflects on Voice Referendum outcome

2nd October 2023 - New Victorian Cabinet includes Minister for Outdoor Recreation portfolio

31st July 2023 - Adventure Travel Trade Association releases 2023 Annual Industry Report

29th June 2023 - Summit looks to drive the future of outdoor recreation

5th April 2023 - Adventure Travel Trade Association to stage first summit in Asia

24th March 2023 - Registrations open for Outdoors NSW and ACT Industry Summit

24th October 2022 - National Outdoor Education Conference spotlights need for more outdoor focus in schools

3rd July 2022 - International report shows general recovery of adventure tourism

30th May 2022 - $18 million to boost participation in NSW outdoor recreation

22nd December 2021 - Outdoors NSW and ACT issues risk management reminders

14th June 2021 - Outdoors NSW and ACT highlights plethora of outdoor adventure experiences in Canberra

19th April 2021 - Outdoors NSW and ACT secure funding to help youth into active recreation

10th December 2020 - Insurance crisis set to force closures of Australian attractions and adventure tourism businesses

1st October 2020 - Outdoors NSW and ACT named finalist in Western Sydney Awards for Business Excellence

4th September 2020 - WTTC launches Safe Travels protocols for adventure tourism

19th August 2020 - ISO advises of update to adventure tourism standards

12th June 2020 - Insurance refusals impacting adventure tourism operators

25th May 2017 - Outdoor Recreation Consortium gets certainty of funding

20th August 2015 - NSW campers and surfers agree strategic outdoor tourism partnership

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