EngageRM announces technology partnership with South Sydney Rabbitohs

November 8, 2021

Ned Coten

EngageRM, the market-leading sports and entertainment business technology services provider, has announced a wide-ranging partnership with the NRL’s South Sydney Rabbitohs.

The multi-year agreement will see an overhaul of the Rabbitohs’ corporate services technology, enabling the team to provide an enhanced experience to partners, sponsors and clients.

Powered by Melbourne-headquartered EngageRM’s pioneering solution - which incorporates business automation, data analytics and CRM functionality - the Rabbitohs can now bring together the management of sales, fulfilment, operations, and engagement within one single, connected platform.

The service will also provide the Rabbitohs’ corporate partners and clients with a seamless experience at Stadium Australia, allowing them to maximise their association with the NRL club’s brand as well as the opportunity to engage more closely with its wider corporate network.

Announcing the partnership, EngageRM Chief Executive, Ned Coten stated “we are delighted to join with Rabbitohs, one of Australia’s leading and most-celebrated sports teams.

“This is a significant and welcome partnership for us within NRL and will put the Rabbitohs on top of the league in terms of their corporate services.

“We look forward to working closely with them in the coming years and assisting them in maximising levels of engagement with their partners and clients and the value of those relationships.”

South Sydney becomes the second NRL team to sign up with EngageRM, which has extensive partnerships major sports clubs and venues in Australia, the US and UK including the MCG, Manchester’s Co-op Live venue and the NBA’s LA Clippers and LA Lakers - each of whom deploy EngageRM’s solution, which is built on the Microsoft Dynamics365 platform.

Rabbitohs’ Head of Commercial Partnerships, Adam Cosgrove commented “this is a transformational partnership for our organisation, allowing us to greatly develop our corporate and commercial services through the integration of best-in-class technology from an operator at the head of global technological innovation.

“By bringing all areas of corporate engagement together - from first interaction to retention, ticketing to networking, functions to multi-year sponsorship deals - our organisation will get a true, single view of our corporate customers, which allows us to increase partnership revenues and our customers to benefit from a data-led, enhanced service.”

Ned Coten

About the author

Ned Coten

Chief Executive and shareholder, EngageRM

Ned Coten is Chief Executive and shareholder of EngageRM, a business and Marketing Automation, CRM and Data Analytics platform for the sport and entertainment vertical.

Ned is a former athlete and sports management leader and the immediate past President of Basketball Australia, while continuing to sit on the Competitions Commission of basketball’s world body, FIBA. He also Chairs the Advisory Board for The Contenders, one of Australia’s leading brand strategy agencies and owns and operates two successful self storage businesses.

He has investments in Aged Care, Property and Technology, while continuing as an active mentor for aspiring business leaders.

Ned has extensive experience in leadership, sports management, consumer branding, sales and marketing. He is a former CEO of a number of Australia’s leading sports organisations and has operated multiple businesses as a senior executive, investor, board chair and director over the past 30 years.

Ned holds an MBA from the University of NSW and has written a book on branding and marketing for sport.

While attending the Australian Institute of Sport, Ned represented Australia at the 1983 World Junior Basketball Championships in Spain. He had a brief career in the National Basketball League and co-founded the Goldfields Giants in Western Australia’s State Basketball League. He holds relationships across sport and business within Australia and globally and remains a passionate and committed volunteer, with continuous service throughout his life.