Latest News

Back to Latest News back

 

EEAA Young Stars focus on the future of event marketing

EEAA Young Stars focus on the future of event marketing
October 10, 2019

The Exhibition and Event Association of Australasia (EEAA) Young Stars, a specialist group that engages under 35-year-olds working in the exhibitions and events industry, held a Meet-up in Melbourne last week to focus on emerging marketing trends for the exhibitions and business events sector.

The EEAA Young Stars program focuses on peer-to-peer learning and leveraging the expertise of the Young Stars to contribute to industry-wide discussions.

The EEAA Young Star committee drives the program of events. The current Chair of the Committee is Kay Badakhsh, Business Development Manager, HostCo Sydney and the Deputy Chair is Roslyn Du Plooy, Account Manager - Associations & Exhibitions, Melbourne.

EEAA Chief Executive, Joyce DiMascio said more than 50 people gathered at the Eventbrite headquarters in Melbourne to discuss all things marketing.

A panel discussion was led by Chris Schlueter, EEAA Board Member and Product Manager from Sprintr by AV1 with industry experts Timothy Collett, Managing Director Specialised Events; Megan Coningsby, Strategic Marketing Manager Eventbrite APAC; Dean Prenc, General Manager, Madman Anime Group; and Laura White, Marketing Manager Events & Exhibitions Australia.

The panel shared case studies on successful marketing strategies for both trade and consumer events, with an overall theme emerging on the importance of knowing your audience and being ‘customer centric’ and always ensuring the customer comes first.

Josh McNicol, General Manager and Head of Marketing for Eventbrite APAC presented Eventbrite’s annual Pulse Report. This was a great way to set the scene for the panel discussion which followed.

The report deep-dived into the most effective event marketing channels for 2019. More information on Eventbrite’s annual Pulse Report can be accessed here.

Images top: Joshua McNicol, General Manager and Head of Marketing, Eventbrite; and Panel Presenters: L to R: Christ Schlueter, Dean Prenc, Timothy Collett, Laura White and Megan Coningsby (above)

Related Articles

2nd August 2019 - EEAA introduces new networking platform for members

14th June 2019 - Tourism Australia partners with EEAA to support sustainability initiative

13th June 2019 - EEAA completes Global Exhibitions Day events and calls for industry action on sustainability

11th May 2019 - EEAA continues to support the career development of young people in events 

17th February 2019 - EEAA seeks feedback from emerging leaders on event sustainability practices 

7th December 2018 - Melbourne Convention and Exhibition Centre secures Best Corporate Citizenship award

6th December 2018 - ICC secures Best Venue Team at the Exhibition and Event Association Australasia Awards for Excellence


Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Quayclean

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 

Technogym Australia

Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia  and Australia, Technogym exports its…

read more

Fitness / Technology / Wellness

 
 

PlayRope

Playrope Aqua-Fun, are the Australian & New Zealand exclusive distributors for Vortex Aquatic Structures International, the world leader in aquatic playgrounds and urban water landscapes.…

read more

Aquatics / Attractions / Parks / Play / Recreation

 
 

Pico Play

Pico Play is a global leader in the planning, design, development and construction of world-class themed attractions and entertainment that deliver extraordinary and memorable experiences to millions…

read more

Attractions / Consultants / Design / Recreation / Tourism

 
 

BioLab Australia Pty Ltd

BioGuard is Australia and New Zealand’s most trusted supplier of premium, innovative and affordable commercial water treatment systems and chemicals. BioGuard offers a comprehensive range of…

read more

Aquatics / Technology / Waterparks

 
 

SportEng

ABOUT SPORTENG specialises in the Planning, Design and Construction inspection of Fields of Play for all sports. Blending engineering with the specialist knowledge gained from working closely with…

read more

Consultants / Recreation / Sport / Surfaces / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business