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EEAA to lead Global Exhibitions Day 2020

EEAA to lead Global Exhibitions Day 2020
May 20, 2020

The Exhibition and Event Association of Australasia (EEAA) aims to highlight the sector’s capability to restart the economy when they lead Global Exhibitions Day (#GED2020) via an online webinar on 3rd June.

#GED2020 is an annual world-wide campaign that was established by UFI, the Global Association for the Exhibition Industry. #GED2020 is supported by more than 40 partner associations and industry professionals, companies and associations from around 90 different countries and regions.

The #GED2020 virtual event, will be staged centrally from the ICC Sydney studios, with a welcome by ICC Sydney Chief Executive, Geoff Donaghy.

EEAA Chief Executive, Claudia Sagripanti noted that the EEAA campaign for #GED2020 will centre on reconnecting with the marketplace and rebuilding buyer confidence post the devastating effect of COVID-19 on the business events industry globally.

Sagripanti advised “exhibitions and business events are the key to rebuilding economies, and we will be aiming to highlight the sector’s capability to restart the economy – a top priority for business and Governments in the current climate.

“The business events sector contributes more than $35 billion to GDP, runs over 430,000 events annually and employs more than 229,000 people. The sector is a major contributor to Australia both financially and for its ability to expand marketplaces by bringing together buyers and sellers and offering a platform for launching innovation and new product.”

The Australian campaign, led by the EEAA, will centre around three key themes:

1.To Re-imagine the future of exhibitions

2.To Re-engage with buyers and sellers, and

3.To Re-connect with the business events community

Along with the welcome by Geoff Donaghy, the #GED2020 celebration will include a keynote address delivered by UFI Regional Manager Asia Pacific and Managing Director of Business Strategies Group, Mark Cochrane. Chair of the Business Events Council of Australia (BECA), Dr Vanessa Findlay will discuss the Federal Government’s progress with the COVID-19 industry response and recovery strategy. They will be joined by a panel of international and Australian industry professionals who will provide commentary on the post COVID-19 operating environment for exhibitions and business events.

The panel will include renowned international industry commentators, Matthias Baur, Founder and Senior Consultant in International Business, Exhibitions and Digital Transformation, MBB-Consulting Group and Debbie Evans, Managing Director, Asia-Pacific, Freeman APAC who will provide an update on their territories and deliver their strategic insights on the future for the industry. The panel will be joined by Leighton Wood, Chief Operating Officer, Melbourne Convention and Exhibition Centre. Rodney Cox, Director, Delaro Pty Ltd will moderate the panel along with Claudia Sagripanti, EEAA Chief Executive.

The webinar will be streamed free of charge to EEAA Members, and non-members.

Events details:

Date: Wednesday, 3rd June 2020

Time: 3:30pm Sydney Time (UTC+10)

Registrations are via the EEAA Website.


Mark Cochrane Regional Manager, Asia Pacific, UFI
Cochrane works with a business intelligence and strategy consulting firm focused on the B2B media industry in Asia – with a particular emphasis on exhibitions and events. Through its relationship with UFI, BSG works with major exhibition organisers, venues and governments across Asia. 
Cochrane has been based in Hong Kong for over 20 years and joined BSG in 2006. Prior to BSG, Cochrane worked in a variety of roles primarily focused on B2B media and market research including three years at Global Sources in marketing roles and three years at The Gartner Group as a senior research analyst. Cochrane earned an MBA from Thunderbird, the American Graduate School of International Management, in 1997. Cochrane is on the board of the Business Information Industry Association and presents regularly on the exhibition industry at various conferences and events in Asia.
Matthias Tesi Baur, Founder and Senior Consultant in International Business, Exhibitions and Digital Transformation, MBB-Consulting Group  
MatthiasTesi Baur is a highly skilled consultant in trade shows, digital transformation and the gourmet food and wine world.  
With over 18 years’ experience working for the world’s largest trade show and media companies (Messe Frankfurt, Reed Exhibitions and UBM), he has a rich knowledge and excellent connections in the global exhibition, conference and digital B2B industries. 
He has built B2B businesses in many major economies, from the US to Australia, with a special focus on Asia. He has a proven track record in launching new events, and business cases based on extensive market research, as well as implementing event acquisitions, and developing B2B sales, marketing and growth strategies. 
He was the global e-Business Director at Reed Exhibitions during his time at UBM, he managed the company’s food ingredients portfolio comprising over 12 trade shows, 20 conferences, a magazine and an online portal.  
In addition to running his own consultancy MBB-Media, Tesi Baur lectures at the University DHBW of Ravensburg, Germany in business development and international project management. He is also Chairman of the Digital Innovation Committee, part of the Global Association of the Exhibition Industry UFI.
Tesi Baur founded the World Gourmet Society in 2010 – the world’s largest group of food enthusiasts on LinkedIn. 
Debbie Evans, Managing Director, Asia-Pacific, Freeman APAC 
Evans is an established industry veteran with rich experience across the Asia and Australia regions. With almost 30 years of international experience in the exhibition and events sector, Debbie boasts a strong track record of building and leading high performance and diverse teams across the region to drive strategic goals. 
At Freeman, she oversees the four offices across Asia Pacific, including Singapore, Beijing, Shanghai and Guangzhou. She is in charge of providing strategic insights and growth strategy to continue growing the Freeman business within the region, as well as encouraging a collaborative culture between offices to create the best experiences for Freeman clients. 
Before joining Freeman, Evans was President of Reed Exhibitions in South East Asia and Australia. At RX, she worked through the ranks, joining as a Manager at Reed Gift Fairs to become Group Exhibition Director before assuming the responsibilities of Managing Director for RX Australia in 2008 and then being promoted to President in 2014. As President, Debbie helped the company expand its reach, achieving high growth and market leadership status.
Dr Vanessa Findlay, Chair of the Business Events Council of Australia
Findlay is a highly experienced and well-respected professional within government, the public and private sectors. She is a co-founder of BrickfielderGE, a specialist government relations agency and was previously a director with Barton Deakin. Findlay has been a Ministerial Chief of Staff in the Turnbull Government in the trade, tourism and international education portfolios and a Ministerial adviser in the agriculture portfolio during the Howard Government. She also worked at the National Farmers’ Federation as Senior Manager for natural resources (biosecurity, land and water management). She has a history of almost 20 years in the Australian Public Service where she led the trade and market access division with responsibility for negotiating trade protocols with Australia’s global trading partners. She was the Australian Government’s Chief Biosecurity Officer (Plant) and media spokesman on biosecurity. Findlay holds a Ph D in immunology. She was appointed as the Chair of the Business Events Council of Australia in March 2020.
Geoff Donaghy, Chief Executive Officer, ICC Sydney 
Donaghy is Chief Executive of Australia’s premier convention, exhibition and entertainment venue, ICC Sydney. Since opening in December 2013, ICC has been wowing local, national and international visitors with its focus on high-quality, local produce and commitment to service excellence. Donaghy is also the director of Convention Centres for leading venue management specialists, ASM Global (Asia Pacific, India & Middle East), and has had a long involvement with major facility projects in Australia, Asia and the Middle East. He is the immediate past president of the International Association of Congress Centres (AIPC) and sits on the executive committee of peak global body, the Joint Meetings Industry council (JMIC). 
Donaghy is Deputy Chair of the Business Events Council of Australia (BECA), the country’s convention and exhibition body, having previously served as Chairman for five years. He has been a member of several industry and Government boards including Queensland’s tourism and event corporations and is currently a member of the Australian Chamber of Commerce & Industry’s Tourism Restart Taskforce.
Leighton Wood, Chief Operating Officer, Melbourne Convention and Exhibition Centre 
Wood joined the award-winning Melbourne Convention and Exhibition Centre (MCEC) in November 2010. As Chief Operating Office and Deputy Chief Executive he oversees a team of more than 800 employees while also overseeing the working relationship with MCEC’s partners, Plenary Group and BGIS. The 90,000 sqm MCEC hosts around 1,500 business, cultural and entertainment events annually, attracting over two million visitors and generating in excess of $1 billion in economic impact for the Victorian economy. Wood is passionate about customer experience and sustainability and has driven significant reductions in MCEC’s environmental footprint through initiatives such as the introduction of an Energy Management System to the Exhibition Centre; a collaboration with 13 Melbourne organisations to build a wind farm that provides green power for the 20,000sqm expansion; and has chaired MCEC’s Operation Green group. MCEC has reduced its carbon emissions since 2015 by 16% during a period of 68% revenue growth. He currently is a board member of the EEAA. Prior to MCEC, Leighton held a number of senior executive roles for Melbourne 2006 Commonwealth Games, Melbourne Major Events Company and Sport Knowledge Australia.
Rodney Cox, Director, DELARO Pty Ltd 
Cox brings over 25 years’ involvement with our association, including previously serving as EEAA Vice-President. Cox’s experience includes events ranging from small domestic exhibitions to global congresses, mostly on behalf of industry associations and he has twice headed the Best Show Team winners at the EEAA Awards of Excellence, for the Australian teams that organised LNG 15 Algeria in 2010 and WGC 2015 in France.  
As Director at DELARO Pty Ltd Cox provides professional event services to associations, organisers and suppliers including upcoming conferences and trade shows in South Korea, Russia and China as well as overseeing association bids as far out as 2027. 
For more than fifteen years Cox has lectured at Masters and Undergraduate levels in Event Management at the University of Technology, Sydney.
Claudia Sagripanti, Chief Executive, EEAA
During her career, Sagripanti worked in events and exhibitions; and more recently in media and digital technology. She was the Chief Executive of Publishers Australia the trade association representing leading B2B and B2C publishers and managed the events and awards of the Australian Data-Driven Marketing Association (ADMA). 
Sagripanti led the development of professional standards in online and mobile advertising in Australia for the Australian Interactive Media Industry Association (AIMIA) and is currently on the advisory board for the International Social Media Association. 
Sagripanti has also worked for Macquarie Bank and more recently with Optus as Business Program Manager delivering digital transformation and new technology pilot projects and developing project management value creation frameworks.

Related Articles

8th May 2020 - EEAA calls on governments to expedite restart date for domestic business events

5th March 2020 - Workplace equality promoted at EEAA 2020 International Women’s Day Breakfast

27th February 2020 - EEAA to explore workplace equality in celebration of International Women’s Day 2020

21st January 2020 - EEAA appoints Claudia Sagripanti as Chief Executive

5th December 2019 - EEAA 2019 Awards honour industry excellence and service

12th November 2019 - EEAA Chief Executive Joyce DiMascio to step down

14th October 2019 - EEAA workshops contribute to industry sustainability framework

10th October 2019 - EEAA Young Stars focus on the future of event marketing

2nd August 2019 - EEAA introduces new networking platform for members

14th June 2019 - Tourism Australia partners with EEAA to support sustainability initiative

13th June 2019 - EEAA completes Global Exhibitions Day events and calls for industry action on sustainability

11th May 2019 - EEAA continues to support the career development of young people in events 

17th February 2019 - EEAA seeks feedback from emerging leaders on event sustainability practices 

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