Latest News

Back to Latest News back

 

Dubai-based attractions business planning IPO in Singapore

Dubai-based attractions business planning IPO in Singapore
October 22, 2018

Leading Asian attractions, recreation and theme park consultancy and operator Sim Leisure is planning an initial public offering (IPO) of its Escape Penang outdoor adventure theme park on the Singapore stock exchange.

Based in Dubai and Malaysia, Sim Leisure has consulted, designed, built and operated parks and attractions since 1993, including Ski Dubai, Bollywood Dubai, Motiongate Dubai, Universal Studios Singapore and Legoland in Denmark and Malaysia.

Developed and owned by Sim Leisure, Escape Penang offers water slides, dunk tanks and tree swings.

The attraction avoids intense rides and instead seeks to recreate simple pleasures children used to enjoy in a natural environment, according to Sim Leisure founder and Chief Executive Sim Choo Kheng, who grew up climbing trees and splashing in the river during his childhood in a village in Penang.

As reported by Arabian Business, Sim aims for the sale of new and existing shares to raise about S$10 million (US$7.2 million) to S$12 million.

Proceeds from the deal, which could take place by January, will be used to fund a new park in eastern China’s Shandong province.

Escape Penang, which Sim opened in 2012 using 8 million ringgit (US$1.9 million) of his savings, drew about 150,000 visitors last year and had 9 million ringgit of revenue

Sim plans to start work on a second Escape theme park in Shandong in February.

Image: Escape Penang is an exciting challenging outdoor adventure theme park.

Related Articles

25th July 2017 - China looks to expand leisure sectors to U$$130 billion by 2020

25th March 2017 - Malaysia sets out credentials as South East Asia’s theme park capital

15th November 2016 - Investments in China’s theme parks driving Asian tourism

17th August 2015 - Malaysian attractions operator prepares stock market listing

29th July 2015 - Malaysia named top global tourism destination for Muslims

18th January 2014 - Ski Dubai launches ‘Snow Bullet’ zip line attraction

17th July 2013 - Legoland Malaysia to expand with new waterpark

17th December 2012 - Penang Waterfront Convention Centre set to revive Penang as a business tourism destination

10th December 2012 - Sim Leisure poised to export adventure park brand

21st November 2012 - Sim Leisure opens nature-based adventure park

23rd December 2009 - Universal Studios Singapore coming to life


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Tim Batt Water Solutions

Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…

read more

Aquatics / Environment / Recreation / Technology / Venues

 
 

Clubware

Clubware’s online gym software is not your run of the mill management system. It has been carefully designed to incorporate all the elements that a fitness club would need. How did we do that?…

read more

Access / Billing / Fitness / Recreation

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 

Endeavour Turf Professionals Pty Ltd

ETP Turf is a leading Australian specialty agronomic turf consultancy that supply a wide range of services and solutions for the professional turf market, Councils and sporting facilities. Our range…

read more

Consultants / Environment / Golf / Recreation / Sport

 
 

Digonex

Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…

read more

Attractions / Entertainment / Sport / Technology / Ticketing

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

COMMERCIAL AQUATICS AUSTRALIA

Commercial Aquatics Australia provides aquatic solutions nationwide and is one of the largest and most experienced companies specialising in the design, construction, renovation, service, maintenance…

read more

Aquatics / Design / Play / Waterparks

 
 

LIFE FLOOR (Aus & NZ)

Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…

read more

Aquatics / Play / Recreation / Safety / Surfaces

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business