Latest News

Back to Latest News back

 

DDMC Fortis select Turnstile valuation platform to calculate Asian Football Confederation assets

DDMC Fortis select Turnstile valuation platform to calculate Asian Football Confederation assets
June 20, 2019

DDMC Fortis, the exclusive commercial partner for Asian Football Confederation (AFC) competitions, has appointed Turnstile to support their new commercial program as they look to transform football in the fastest growing region in the world.

Turnstile was launched in 2018 to provide a more holistic approach to pricing sponsorships in the sport and entertainment industry. The platform uses a combination of market benchmarks and proprietary data to accurately price the exposure, benefits and intellectual property associated with sponsorship.

Since its launch, Turnstile has been adopted by major global rights holders including Formula 1, World Rugby, a major Premier League team and Williams Racing. Leading brands such as adidas, Mondelez and Coca-Cola are also using the platform to understand the fair market price of sponsorships.

Ned Negus, DDMC Fortis EVP Partnerships outlined the decision to appoint Turnstile, stating “as we start the sales of AFC properties, we want to ensure that we are using the most innovative valuation metrics in the market. We felt that Turnstile addressed this aspiration with its holistic approach to quantifying value of sponsorship programs. The Turnstile methodology will allow us to present a coherent, fact-based approach to our pricing of packages, while also helping to better align the packages against the specific needs of our partners”.

Turnstile Chief Executive and Director, Rob Mills added “there are not many more exciting propositions than football in Asia, so we are very excited about the opportunity to work with DDMC Fortis as they begin selling AFC competition rights.

“DDMC Fortis are looking to transform the way football is organised and commercialised across Asia Pacific and this will be another great proof point for Turnstile”.

Turnstile will value sponsorship packages that encompass the AFC Asian Cup, AFC Asian Champions League, AFC qualification competition for the FIFA World Cup 2022 in Qatar, AFC Women’s Asian Cup and AFC Youth Championships.

Image of Singapore Sports Hub

Related Articles

6th June 2019 - China named 2023 AFC Asian Cup hosts

15th January 2019 - Aligned Leisure offers new approach to asset management

30th October 2018 - Asian Football Confederation agrees ‘historic’ commercial partnership with DDMC Fortis

25th June 2018 - Turnstile sponsorship valuation platform secures prestigious Formula One client

26th February 2018 - Gemba launches Turnstile platform for accurate sports sponsorships valuation

5th September 2017 - Gemba Chief Executive calls for a fifth tennis Grand Slam in China

22nd November 2015 - Gemba Australia expands Asian presence with new board appointment

3rd December 2014 - Dale Wood joins Gemba as Head of Strategy

2nd December 2012 - gemba appointed by NRL to develop long term Stadia strategy


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

TouchCloud Global

Activating skyscapes for tourism, art, leisure and living TouchCloud Global (TCg) is a highly specialised international consultancy, broker and principal, devoted solely to activating and energising…

read more

Attractions / Consultants / Recreation / Safety / Tourism

 
 

TJS Services

TJS Services is a leading national facility services provider. We deliver quality cleaning, maintenance, construction and facility management services to over 1,500 sites Australia wide.  Our…

read more

Hospitality / Retail / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

Polin Waterparks

Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…

read more

Aquatics / Attractions / Play / Waterparks

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Enta Australasia

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd.  Click here to view the VIVATICKET Pty Ltd listing.  19th July 2018 - ENTA…

read more

Technology / Ticketing / Venues

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

Aussie Strength

We are Aussie Strength. The ultimate supplier for Commercial Gym Equipment that's built to deliver in the toughest environments. From USA-Built hardcore weight training equipment from Arsenal…

read more

Fitness / Technology / Wellness

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business