AusLeisure

Cvent has published a new guide outlining how organisations can successfully plan and run great events using event management technology.

Cvent Chief Marketing Officer Patrick Smith explained “event management technology gives event professionals and marketers the tools they need to plan, execute, and report on their events, and it’s a gamechanger because it empowers organisations to maximise the impact of their event programs.

“Even though the use of event management technology is growing rapidly around the world, many organisations still rely on manual processes to market and run their events. We developed a clear and concise guide on how to successfully manage events of all sizes by leveraging technology at every stage of the event lifecycle. We expect that this guide will become a valuable resource that organisations can reference to deliver bigger, better, and more profitable events.”

In conjunction with the release of Event Management Technology For Dummies, Cvent also is offering an educational webinar series that will dive more deeply into the key topics covered in the book.

The series covers key topics such as creating a comprehensive events strategy, streamlining event planning processes, driving attendance, engaging attendees, and proving an event’s return on investment.

Click here to download Event Management Technology For Dummies.

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