AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…read more
Cockburn ARC gets further recognition for marketing excellence
The Cockburn ARC has won the 2018/19 Australian Institute of Management (WA) PRINTSYNC Pinnacle Award for Marketing Excellence.
The Award to the aquatic, recreation and sport centre, presented at a recent gala event in Perth, takes to 15 the number of awards won by the $109 million facility since opening in May 2017.
The award recognised the ARCs entire brand development in the lead up to and since opening, including a provocative SunSmart campaign which attracted attention due to its effective floor stickers sporting the memorable ‘It’s not called Cockburn for Nothing’ slogan, as a way to encourage patrons to slip, slop, slap and slide to prevent sunburn and skin cancer.
The award prize is a $20,000 leadership and management training package to be donated to a Western Australian charity with Cockburn ARC naming Cancer Council WA as the worthy recipient.
The Award provides recognition for an organisation that has achieved outstanding results through key initiatives that demonstrate leadership and commitment to excellence in marketing and public relations.
Cockburn ARC Chief Executive Stephen Cain said the ARC had stiff competition from great campaigns run by the other finalists such as the West Coast Eagles, West Coast Fever, and the City of Albany’s Visit the Great Southern campaign.
Accepting the Award Cain stated “good ideas only become great ideas, by giving the flexibility to good people to make them great.
“The ARC may have been a good idea, but it took the collective and creative skills of a whole range of our staff to make it the great project that it is today.”
City of Cockburn Mayor Logan Howlett said the ARC’s popularity was unrivalled with 2.45 million people through the door since it opened and total visits during the month of January up 9% on last year’s figures.
Cancer Council WA SunSmart Manager Mark Strickland congratulated the ARC on its win and for extending the training package to the well-known charity.
Strickland added “thanks for running such a great campaign and also for thinking of Cancer Council with regard to the prize. We all had a chuckle when we saw the floor stickers. We are thrilled with the way it’s all unfolded.”
The innovative way in which the management team at the Cockburn ARC developed the facility’s brand was recognised with the presentation of the Australasian Leisure Management Local Government Award as part of the 2017 Leisure Industry Communication and Marketing Awards.
Images: The Cockburn ARC team receive the Australian Institute of Management (WA) PRINTSYNC Pinnacle Award for Marketing Excellence (top), the ‘It’s not called Cockburn for Nothing’ slogan (middle) and the facility's outdoor 50 metre pool (below)
30th April 2019 - New Jacobs Ladder style stairs opened in Perth’s Hammond Park
5th February 2019 - Innovative Swim Wall enhances pool efficiency and programming at Cockburn ARC
18th October 2018 - Cockburn ARC named PLA 2018 Community Facility of the Year
14th June 2018 - Technogym powers Cockburn ARC’s fitness facility
7th May 2018 - Cockburn ARC promotes sunscreen awareness with risqué slogan
1st March 2018 - Cockburn ARC welcomes one millionth visitor
13th November 2017 - New steps improve access to Cockburn ARC pool
6th September 2017 - Architects highlight how social benefits can make exercise attractive
20th May 2017 - Cockburn ARC opening a new ‘facility benchmark’
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…read more
METRA Australia is your innovation partner for smart electronic locking, Access Control solutions and cashless payment systems to suit all types of leisure facilities. Our team’s…read more
Lander & Rogers' Sports Business Group is the leading sports law practice in Australia, representing over 150 national and international sporting bodies. Our clients include international…read more
Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…read more
Technogym is the leading company in the Wellness and Fitness field all over the world. With 2,200 employees, 14 branches in Europe, U.S., South America, Asia and Australia, Technogym exports its…read more
As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as VIVATICKET Pty Ltd. 19th July 2018 - ENTA AUSTRALASIA REBRANDS AS VIVATICKET 17th October 2016…read more
Fitness On Demand™ is a market-leading developer of virtual group fitness products. Our innovative video delivery systems offer robust content and a simple-to-use, comprehensive web app. Fitness…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!