Latest News

Back to Latest News back

 

Cockburn ARC promotes sunscreen awareness with risqué slogan

Cockburn ARC promotes sunscreen awareness with risqué slogan
May 7, 2018

Having just passed a highly successful first year of operations, Perth’s Cockburn ARC aquatic and recreation facility has released a sunscreen awareness campaign with a risqué slogan.

The cheeky marketing slogan has reportedly gone viral on social media, with an inevitable backlash with some parents claiming it has an inappropriate message for children.

However, most users have seen the humour in the sign, praising the efforts of Cockburn ARC - a winner in the 2017 Leisure Industry Communication and Marketign Awards - as bringing a bit of humour to an important message.

City of Cockburn Governance and Community Services Director Don Green told the Cockburn Gazette the clever campaign was thought up to make people take notice of a serious issue.

Green advised “skin cancer is the most common cancer in Australia ... still people do not apply sunscreen despite the risks and sadly we see this habit regularly at the ARC.

“People are bombarded daily with signage, advertising and communications and it is a marketing challenge to convey important messages that cut through all this ‘banner blindness’.

“If we could get someone walking outside on the 50 metre pool to stop, read, hopefully smile and then think, it would be worthwhile.”

In addition, due to the higher than expected demand on the aquatic facility, Cockburn ARC is to install a swim wall in its 50 metre pool.

The inflatable structure, permanently fixed to the bottom of the 50 metre pool, can split the pool in half, providing the equivalent of two 25 metre pools, enabling the facility to accommodate additional recreation swimmers, inflatables and lap lane swimmers. 

1st March 2018 - COCKBURN ARC WELCOMES ONE MILLIONTH VISITOR 

13th November 2017 - NEW STEPS IMPROVE ACCESS TO COCKBURN ARC POOL 

29th August 2017 - COCKBURN ARC BRANDING ACHIEVEMENTS RECOGNISED WITH INDUSTRY COMMUNICATIONS AND MARKETING AWARD

31st July 2017 - COCKBURN ARC WINS MASTER BUILDERS AWARD 

20th May 2017 - COCKBURN ARC OPENING A NEW ‘FACILITY BENCHMARK’ 

1st March 2017 - WATERSLIDE COMPLETION SEES COCKBURN ARC ENTER FINAL STAGES BEFORE OPENING

13th February 2017 - S.R.SMITH COMPLETES SWIMWALL INSTALLATION AT GRIFFITH UNIVERSITY GOLD COAST CAMPUS

27th June 2016 - DOCKERS ANNOUNCE NAMING FOR OVAL AT NEW COCKBURN TRAINING BASE

5th May 2016 - MULTI-MILLION DOLLAR WESTERN AUSTRALIAN AQUATIC AND RECREATION COMPLEX TO BE KNOWN AS COCKBURN ARC 

7th October 2014 - AUSTRALIA LEADS THE WORLD IN DECLINE IN SKIN CANCER


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe. 


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

REGUPOL

Regupol Australia Pty Ltd offers a comprehensive range of recycled rubber fitness and leisure flooring surfaces. Their range of products include everroll rubber flooring, Regupol elastic…

read more

Fitness / Recreation / Safety / Surfaces

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

Felton Industries

Felton Industries is Australia’s leading designer, manufacturer and supplier of quality outdoor furniture and has been supplying premium seating solutions for all sporting, commercial, community…

read more

Parks / Play / Recreation / Sport / Venues

 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

RHINOPLAY

Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…

read more

Parks / Play / Surfaces

 
 

Anti Wave International

Anti Wave International is the original suppliers of top performance swim, aquatic sports, leisure and pool programming equipment. Founded in 1971, Anti Wave International is proud of its…

read more

Aquatics / Play / Sport

 
 

Worldwide Sports Management

Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…

read more

Aquatics / Consultants / Recreation / Sport / Venues

 
 

AUSFIT

Ausfit began in 1992, providing software services to the health and fitness sector including ClubWise, a fully hosted web-based product which combines state of the art club management software,…

read more

Billing / Finance / Fitness / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business