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Clubs combine efforts to promote Scenic Rim Golf courses
Queensland’s Scenic Rim Regional Council and five local golf clubs have banded together to promote the region’s diverse golfing destinations.
Their focus lies on the local drive market, targeting Brisbane, NSW and Gold Coast golfers, but with all visitors welcomed.
The golf clubs’ initiative is to raise awareness among both locals and visitors of the five golf courses in the Scenic Rim, each unique by its size, layout and location within the region.
The courses range from Tamborine Mountain Golf Course in the East to Boonah Golf Course in the West, and Canungra Golf Course, Beaudesert Golf Course and Kooralbyn Valley Golf Course in between.
Mike Orloff, Golf Marketing Specialist from Golf Industry Central, has been working with the group over the past year to help bring all the various stakeholders together.
Orloff notes “it’s been great to get to know these clubs and what each has on offer. Instead of everyone being seen as competitors, each is helping the other out which is at the heart of this group initiative to be successful.”
Scenic Rim Regional Council has a vested interest to foster and promote healthy lifestyle options, inbound tourism and the STAY & PLAY concept has been designed to complement their raft of various outdoor activities.
Scenic Rim Regional Council Acting Mayor Cr Duncan McInnes adds “they (Scenic Rim Regional Council) were excited to support these initiatives and with assisting in building brand awareness to the area as a true golfing and tourism region.
To bolster community awareness, all clubs are teaming up with local businesses to showcase their wares and services. One example is the partnership between Scenic Rim Golf and Pterodactyl Helicopters, offering unique “Golf Crawl” tours via private helicopters.
PGA Tour Player Richard Backwell and ALPG / Japan Tour Player Karis Davidson both spent the day helping film the helicopter tour commercial.
Also on offer are mid-week PLAY & STAY packages with a further discounted golf incentive to play a second club in the area the following day.
To further the marketing efforts, Scenic Rim regional Council have dedicated a new golf section on their website which gives an overview of the five clubs and links to each clubs’ landing page. From there you can access the specific clubs’ offerings and special priced packages.
For more information visit the Scenic Rim Council website https://www.visitscenicrim.com.au/things-to-see-and-do/golf/
31st July 2019 - New PGA Centre for Learning and Performance opens in Perth
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14th May 2019 - Golf Australia launches new marketing direction
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