Our team believes floors should be beautiful, comfortable, and engineered for safety, even when wet. Life Floor tiles meet six unique performance based standards: slip-resistance, impact absorption,…read more
Golf Australia launches new marketing direction
Golf Australia is to launch a group of major marketing initiatives that will replace the Golf Month program of recent years.
Advising that the body will launch a new website later this year, to coincide with the launch of its Get Into Golf program, Golf Australia Chief Executive Stephen Pitt stated “the timing will take advantage of the spotlight on golf that will be generated around the Emirates Australian Open, Presidents Cup and the PGA Championship being held in Australia in December.”
Get Into Golf will become Australian golf’s adult introductory golf program, run at golf clubs and facilities across Australia by PGA professionals and qualified community instructors.
It will also coincide with ongoing marketing investment in line with the organisation’s strategic goals of increasing interest and participation in the sport nationally.
Pitt added “through an improved structure in place in most of the country, we now have a greater ability to implement a range of activities and marketing initiatives that will have more impact around Australia.
“Golf Month was a program that achieved some success, but after a thorough review and consultation with clubs and other bodies, we felt its effectiveness had plateaued and we could invest better in other ways. We want to make sure marketing initiatives have maximum impact in their respective regions, with local timings on seasons and club championships, for example, taken into account.”
“The key to our new plans is that they will be able to have additional resources added at times when it best suits individual cases and regions around the country.”
Image: Golf Australia Chief Executive Stephen Pitt. Courtesy of Golf Australia.
30th April 2019 - Latest Ausplay survey shows gradual increase in physical activity
6th April 2019 - NSOs welcome Federal budget funding boost
3rd October 2018 - Golf Month promotion launches across Australia
1st October 2018 - Australian golf moves forward with launch of One Golf structure
10th July 2018 - MyGolf initiative shares 15,000 reasons to celebrate
6th May 2018 - New era of Australian golf industry communication
13th February 2018 - Golf Australia releases strategy to increase female participation and change culture
21st December 2017 - Golf Australia looks for Women’s Open to boost female participation
21st November 2017 - PGA and Golf Australia announce joint venture
27th May 2016 - Golf Australia agrees new sponsorship with Hyundai
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…read more
Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…read more
We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…read more
PROVEN BUSINESS CONCEPTS WITH XBODY XBody’s goal is to see you and your EMS business succeed. That is why we don’t just sell equipment, we provide know-how, expert knowledge,…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!