Latest News

Back to Latest News back

 

Golf Australia launches new marketing direction

Golf Australia launches new marketing direction
May 14, 2019

Golf Australia is to launch a group of major marketing initiatives that will replace the Golf Month program of recent years.

Advising that the body will launch a new website later this year, to coincide with the launch of its Get Into Golf program, Golf Australia Chief Executive Stephen Pitt stated “the timing will take advantage of the spotlight on golf that will be generated around the Emirates Australian Open, Presidents Cup and the PGA Championship being held in Australia in December.”

Get Into Golf will become Australian golf’s adult introductory golf program, run at golf clubs and facilities across Australia by PGA professionals and qualified community instructors.

It will also coincide with ongoing marketing investment in line with the organisation’s strategic goals of increasing interest and participation in the sport nationally.

Pitt added “through an improved structure in place in most of the country, we now have a greater ability to implement a range of activities and marketing initiatives that will have more impact around Australia.

“Golf Month was a program that achieved some success, but after a thorough review and consultation with clubs and other bodies, we felt its effectiveness had plateaued and we could invest better in other ways. We want to make sure marketing initiatives have maximum impact in their respective regions, with local timings on seasons and club championships, for example, taken into account.”

“The key to our new plans is that they will be able to have additional resources added at times when it best suits individual cases and regions around the country.”

Image: Golf Australia Chief Executive Stephen Pitt. Courtesy of Golf Australia.

Related Articles

30th April 2019 - Latest Ausplay survey shows gradual increase in physical activity

6th April 2019 - NSOs welcome Federal budget funding boost

5th March 2019 - Human Rights Commission and Golf Australia partner to release guidelines for gender equality in golf

3rd October 2018 - Golf Month promotion launches across Australia

1st October 2018 - Australian golf moves forward with launch of One Golf structure

10th July 2018 - MyGolf initiative shares 15,000 reasons to celebrate

6th May 2018 - New era of Australian golf industry communication

15th March 2018 - Golf Australia to receive R&A funding to attract women and girls into golf

13th February 2018 - Golf Australia releases strategy to increase female participation and change culture

21st December 2017 - Golf Australia looks for Women’s Open to boost female participation

21st November 2017 - PGA and Golf Australia announce joint venture

22nd May 2017 - Golf Australia and PGA of Australia look to ongoing MyGolf growth

27th May 2016 - Golf Australia agrees new sponsorship with Hyundai


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

PULSETEC SOLUTIONS

PulseTec Solutions is a leading provider of software systems and solutions to the health and fitness industry for more than a decade. Our key products and services include ClientConnect studio and…

read more

Access / Fitness / Marketing / Technology / Venues

 
 

Hydrocare Pool Services

Hydrocare Pool Services Pty Ltd offer 25 years of experience in aquatic industry features, products and water treatment. Hydrocare Pools has undertaken water treatment for aquatic centres and…

read more

Aquatics / Attractions / Play / Recreation / Technology

 
 

Vticket

Vticket Pty Ltd is the Australian and New Zealand distributor for Gateway Ticketing Systems Inc., the world leader in high-speed access control, admission control and ticketing software for the…

read more

Attractions / Security / Technology / Ticketing / Venues

 
 

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 

Abel Sports

INTRODUCTION Abel Sports is Australia’s leading manufacturer and suppliers of Goal Posts, sports ground safety netting systems and coaches boxes for Stadiums ,Sports Clubs, Councils and…

read more

Recreation / Sport / Venues

 
 

SENtag

Developed in Europe, this innovative system offers a safety management solution for swimming pools that checks individual swimmers via their wristband - monitoring their depth and time. Sensors…

read more

Aquatics / Hospitality / Safety / Technology / Waterparks

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

AUSTRALIAN WATERSLIDES AND LEISURE

A leading designer and manufacturer of innovative waterslides and attractions, Australian Waterslides and Leisure (AWL) is also able to advise clients in the areas of concept and design, feasibility…

read more

Aquatics / Attractions / Play / Waterparks

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business