Latest News

Back to Latest News back

 

Golf Australia launches new marketing direction

Golf Australia launches new marketing direction
May 14, 2019

Golf Australia is to launch a group of major marketing initiatives that will replace the Golf Month program of recent years.

Advising that the body will launch a new website later this year, to coincide with the launch of its Get Into Golf program, Golf Australia Chief Executive Stephen Pitt stated “the timing will take advantage of the spotlight on golf that will be generated around the Emirates Australian Open, Presidents Cup and the PGA Championship being held in Australia in December.”

Get Into Golf will become Australian golf’s adult introductory golf program, run at golf clubs and facilities across Australia by PGA professionals and qualified community instructors.

It will also coincide with ongoing marketing investment in line with the organisation’s strategic goals of increasing interest and participation in the sport nationally.

Pitt added “through an improved structure in place in most of the country, we now have a greater ability to implement a range of activities and marketing initiatives that will have more impact around Australia.

“Golf Month was a program that achieved some success, but after a thorough review and consultation with clubs and other bodies, we felt its effectiveness had plateaued and we could invest better in other ways. We want to make sure marketing initiatives have maximum impact in their respective regions, with local timings on seasons and club championships, for example, taken into account.”

“The key to our new plans is that they will be able to have additional resources added at times when it best suits individual cases and regions around the country.”

Image: Golf Australia Chief Executive Stephen Pitt. Courtesy of Golf Australia.

Related Articles

30th April 2019 - Latest Ausplay survey shows gradual increase in physical activity

6th April 2019 - NSOs welcome Federal budget funding boost

5th March 2019 - Human Rights Commission and Golf Australia partner to release guidelines for gender equality in golf

3rd October 2018 - Golf Month promotion launches across Australia

1st October 2018 - Australian golf moves forward with launch of One Golf structure

10th July 2018 - MyGolf initiative shares 15,000 reasons to celebrate

6th May 2018 - New era of Australian golf industry communication

15th March 2018 - Golf Australia to receive R&A funding to attract women and girls into golf

13th February 2018 - Golf Australia releases strategy to increase female participation and change culture

21st December 2017 - Golf Australia looks for Women’s Open to boost female participation

21st November 2017 - PGA and Golf Australia announce joint venture

22nd May 2017 - Golf Australia and PGA of Australia look to ongoing MyGolf growth

27th May 2016 - Golf Australia agrees new sponsorship with Hyundai


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

HIDROPLAY

Hidroplay welcomes you to the exciting world of children's Playscapes, waterslide's and Water Attractions. Appealing to families, Hidroplay increases patronage in your facility during those…

read more

Aquatics / Play / Recreation

 
 

Aquaspin

AQUASPIN™ - Aqua Cycling Aquaspin™’s sessions have been specially designed by our Master Trainer to be challenging yet fun group cycling sessions. Each session is tailored to…

read more

Aquatics / Fitness / Recreation / Wellness

 
 

PAYSMART

Headquartered in Brisbane with an Australia-wide network of satellite offices, PaySmart is one of Australia’s largest and longest-standing direct debit billing companies. In 1996 we began…

read more

Access / Billing / Fitness / Technology

 
 

Summit Fitness

Summit Fitness Equipment is now part of NovoFit - see www.ausleisure.com.au/suppliers/novofit/

read more

Fitness / Recreation / Technology / Wellness

 
 

AlphaFit

AUSTRALIAN MADE. BUILT NOT BOUGHT. AlphaFit is a 100% Australian owned family company manufacturing gear specifically for the strength and conditioning, functional fitness and high-performance…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 
 

SICO SOUTH PACIFIC

SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…

read more

Entertainment / Events / Venues

 
 

GUNNEBO

Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…

read more

Attractions / Entertainment / Security / Ticketing / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business