BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…read more
CINZ to change name to Business Events Industry Aotearoa on 1st December 2020
New Zealand’s business events sector has a new name for its peak body, Business Events Industry Aotearoa (BEIA), reflecting its own distinct role within tourism and events. Formerly Conventions and Incentives New Zealand (CINZ), Business Events Industry Aotearoa represents 460 members across New Zealand who work within the meetings, incentives, conferences and conventions, and exhibitions sector.
The new brand was announced today at the association’s Annual General Meeting and will go live on 1st December to coincide with New Zealand’s only business events industry exhibition for 2020, BE Reconnected in Auckland.
BEIA Chief Executive, Lisa Hopkins says the new name gives its members the mandate to own the industry noting “we are using a globally-acknowledged term, and there is no ambiguity about who we represent and what we do.
“Our new brand maintains our connection to Aotearoa New Zealand, with the palette reflecting the colours of our ocean, alps and native birds.
Hopkins adds “Incorporating a myriad of organisations, international, large and small businesses, right across New Zealand’s tourism and business events landscape, this sector will continue to be a proactive and energetic partner with government in the vital work needed for New Zealand’s economic and social recovery.
“We are a significant contributor to tourism, yet we offer a nuanced societal, cultural, and environmental contribution which encompasses the corporate world, academia and government.
“It is the right time to define ourselves and remind government and our clients that this is an influential and cohesive industry. Our new brand signals this.”
5th October 2020 - CINZ advises business events given green light across New Zealand
22nd September 2020 - CINZ organises new one-day business events industry showcase in Auckland
17th September 2020 - CINZ appoints Ani Santos as Communications and Projects Coordinator
30th May 2020 - CINZ appoints Arna Wahl Davies as new Chair
6th April 2020 - CINZ launches recovery plan to support business events industry
26th March 2019 - CINZ MEETINGS 2019 promises a record year for exhibitors and buyers
25th October 2018 - Global business events experts head to first ever CINZ Conference in Auckland
14th February 2018 - CINZ announces 2018 Mentorship Programme
11th September 2017 - CINZ and Tourism New Zealand to expand collaboration to grow business events
10th March 2015 - CINZ flags New Zealand’s growing convention centre infrastructure
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