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New Zealand’s business events sector has a new name for its peak body, Business Events Industry Aotearoa (BEIA), reflecting its own distinct role within tourism and events. Formerly Conventions and Incentives New Zealand (CINZ), Business Events Industry Aotearoa represents 460 members across New Zealand who work within the meetings, incentives, conferences and conventions, and exhibitions sector.

The new brand was announced today at the association’s Annual General Meeting and will go live on 1st December to coincide with New Zealand’s only business events industry exhibition for 2020, BE Reconnected in Auckland.

BEIA Chief Executive, Lisa Hopkins says the new name gives its members the mandate to own the industry noting “we are using a globally-acknowledged term, and there is no ambiguity about who we represent and what we do.

“Our new brand maintains our connection to Aotearoa New Zealand, with the palette reflecting the colours of our ocean, alps and native birds.

Hopkins adds “Incorporating a myriad of organisations, international, large and small businesses, right across New Zealand’s tourism and business events landscape, this sector will continue to be a proactive and energetic partner with government in the vital work needed for New Zealand’s economic and social recovery.

“We are a significant contributor to tourism, yet we offer a nuanced societal, cultural, and environmental contribution which encompasses the corporate world, academia and government.

“It is the right time to define ourselves and remind government and our clients that this is an influential and cohesive industry. Our new brand signals this.”

Related Articles

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22nd September 2020 - CINZ organises new one-day business events industry showcase in Auckland

17th September 2020 - CINZ appoints Ani Santos as Communications and Projects Coordinator

8th July 2020 - CINZ and TNZ renew commitment to promoting business events to New Zealand

1st July 2020 - CINZ New Zealand announces dates for MEETINGS 2021 in Christchurch

30th May 2020 - CINZ appoints Arna Wahl Davies as new Chair

29th May 2020 - CINZ welcomes decision to allow multiple groups of 100 in New Zealand conference venues

6th April 2020 - CINZ launches recovery plan to support business events industry

11th September 2019 - CINZ Chief Executive Sue Sullivan to move to new role at Christchurch and Hanmer Attractions

26th March 2019 - CINZ MEETINGS 2019 promises a record year for exhibitors and buyers

25th October 2018 - Global business events experts head to first ever CINZ Conference in Auckland

14th February 2018 - CINZ announces 2018 Mentorship Programme

11th September 2017 - CINZ and Tourism New Zealand to expand collaboration to grow business events

10th March 2015 - CINZ flags New Zealand’s growing convention centre infrastructure

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