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Chengdu presents outline for development into major sporting destination

Chengdu presents outline for development into major sporting destination
September 14, 2021

Chengdu recently presented an outline for their development as a major sporting destination with the blueprint for ‘Building Chengdu into a World Famous City of Sports Events’  - unveiled at the China-Europe Centre.

Chengdu's government, together with a number of international sports institutions, media and domestically renowned sports companies, presented the blueprint for ‘Building Chengdu into a World Famous City of Sports Events’ to the world. In the future, Chengdu will be devoted to building a system that reaches toward this goal, integrating sports into citizens' lives while giving sports a better role to play in promoting the city's growth.

At the presentation event, the mayor of Chengdu, Wang Fengchao, sent sincere greetings and a warm welcome to all the guests via a video clip, which showcases Chengdu's achievements in recent years and the outlook for future.

Chengdu Deputy Mayor, Liu Xuguang, interpreted  the outline's content with "Chengdu is expected to become a World Famous City of Sports Events by 2025, a World Famous City of Sports by 2030, and a World Famous City for living by 2035."

Liu also noted “during this period, ample opportunities will emerge. We welcome anyone who has a will to develop sports business and industry to come and share their knowledge as Chengdu develops, with communication and cooperation of a higher standard.”

Many internationally known sports organisations and institutions participated in the event. The City Football Group, Wanda Sports and Zhongao Sports each made their keynote speeches, giving their advice for Chengdu, respectively. Also, representatives from seven international organisations, including the PGA Tour, Eurosport, Australian Open and La Liga, along with media organisations, participated in the event online, telling their stories and experiences about Chengdu.

As the guests pushed the button, game venues for 2021 FIFU Universiade like Dongan Lake Sports Park, Fenghuang Mountain Sports Park, and the city landmark Twin Towers were lit up simultaneously. Sports organisations from different regions across the globe also participated in lighting up the city. Bayern Mucich, Juventus, PGA Tour and WSF presented their wishes for Chengdu by the light shows on the Twin Towers.

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