AusLeisure

The new Ticketek App for iPhone and iPod touch takes ticketing to a new level, offering a simple and intuitive platform to browse events, purchase tickets and share event experiences with friends.
The app is the latest addition to Ticketek's mobile suite which already includes a fully-optimised mobile site and mobile tickets which support Apple's Passbook.
Featuring a 'What's On' guide, the app uses location services to display a calendar of events happening in and around the browser's location, while also providing fans with the convenience of Ticketek's mCommerce platform to purchase tickets to any event on the go and have their mobile tickets automatically added to their personal Ticket Wallet within the app.
The unique social sharing feature Friend Spotter has been developed exclusively for the Ticketek App and uses state-of-the-art augmented reality technology to allow Facebook friends locate each other instantly in a crowd using their iPhone camera viewfinder.
Ticketek Australia Managing Director Cameron Hoy explains "this app is about making ticketing more streamlined and convenient for our customers, while providing the tools to enhance their event experience.
"We are seeing a rapid shift in the way customers purchase tickets, with close to 30% of our digital traffic coming through the mobile platform. Mobile is the future in this industry, and our new app extends our existing market-leading mobile platform to create a more engaged experience for fans.
"In a world-first, our new social sharing feature Friend Spotter uses cutting edge technology to link fans socially at an event. We see our iPhone app as an opportunity to take the event experience beyond the ticket, and provide a real-time means for fans to connect with friends and share their event experiences."

http://www.ticketek.com.au/mobile

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.