Polin was founded in Istanbul in 1976, and has since grown into a leading company in the waterparks industry. Today Polin is one of the world leaders in the design, production, and installation of…read more
Brands sever links with CrossFit following Chief Executive’s George Floyd tweet
Leading fitness and lifestyle brands including Reebok are moving to end their links with CrossFit after the group's Chief Executive posted a tweet making light of the death of African-American George Floyd while under police custody in the US city of Minneapolis.
In reply to a public health body saying racism was a public health issue, on Saturday CrossFit Chief Executive Greg Glassman tweeted: "FLOYD-19."
He also called an affiliate "delusional" for questioning why CrossFit had been silent on the killing of Floyd.
Glassman has now apologised, saying CrossFit "will not stand for racism" and explaining that he had been trying to make a point about lockdowns that have been put in place to try to contain the spread of the Coronavirus.
US-based CrossFit, created by Glassman, operates a global licencing system around the world with affiliate gyms paying the main company for use of the name and regimen.
The controversy began when the Institute for Health Metrics and Evaluation at the University of Washington in the USA tweeted that "racism is a public health issue".
In response, Glassman tweeted "FLOYD-19" - a play on COVID-19, the name of the disease caused by the Coronavirus.
As reported by the BBC, Glassman also came under fire for an email he reportedly sent to an affiliate who asked for a response from the company on anti-racist protests across the USA.
He reportedly wrote to the woman, "I sincerely believe the quarantine has adversely impacted your mental health", before calling her "delusional", adding "you think you're more virtuous than we are. It's disgusting."
Since Glassman's tweet about George Floyd, hundreds of affiliate gyms have removed CrossFit from their branding. A spreadsheet tracking all of the gyms that are rebranding currently lists more than 200 fitness centres in the USA distancing themselves from CrossFit.
Adidas AG, which owns Reebok, also issued a statement confirming it was ending its relationship with CrossFit.
The company said in a statement to AFP news agency "recently, we have been in discussions regarding a new agreement, however, in light of recent events, we have made the decision to end our partnership with CrossFit HQ."
Leading CrossFit athletes also criticised the company.
Four-time CrossFit Games champion Matthew Fraser praised a colleague for disaffiliating from the company, while Olympian and three-time CrossFit Games champion Tia-Clair Toomey said she was "incredibly saddened, disappointed and frustrated" with Glassman's comments.
Icelandic CrossFit athlete Katrin Tanja Davidsdottir also posted screenshots of Glassman's tweet and email, and said she was "ashamed, disappointed and angry".
In a statement posted on CrossFit's Twitter account, Glassman apologised for the tweet and said he was trying to make a point about lockdowns to contain the spread of the coronavirus, which he doesn't agree with.
His statement advised "I, CrossFit HQ, and the CrossFit community will not stand for racism. I made a mistake by the words I chose yesterday.
"My heart is deeply saddened by the pain it has caused. It was a mistake, not racist but a mistake.
"Floyd is a hero in the black community and not just a victim. I should have been sensitive to that and wasn't. I apologise for that.
"I was trying to stick it to the @IHME_UW (Institute for Health Metrics and Evaluation) for their invalidated models resulting in needless, economy-wrecking, life-wrecking lockdown, and when I saw they were announcing modelling a solution to our racial crisis, I was incredulous, angry, and overly emotional. Involving George Floyd's name in that effort was wrong."
Images: CrossFit Chief Executive Greg Glassman (top) and CrossFit Regional Games action in Wollongong (below).
30th May 2020 - Dubai lifts restrictions on fitness centres
22nd May 2020 - Canberra gyms prepare for post Coronavirus reopening
7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed
6th March 2020 - IHRSA publication seeks Fitness Industry support for Global Goals
5th February 2020 - adidas creates sustainable sporting field using 1.8 million plastic bottles
7th December 2019 - CrossFit wins US$4 million in damages in ‘false and fabricated data’ court case
10th July 2018 - CrossFit returns to NZ Fitness and Health Expo
22nd January 2018 - Wodify and Myzone partner to bring group heart rate training to CrossFit
21st May 2017 - Wollongong arena prepares to host regional CrossFit Games finals
4th December 2016 - adidas ends IAAF sponsorship, ASICS steps in
12th March 2016 - Leading personal trainer sick of ‘fakes’ and ‘cash-grabbers’
8th May 2015 - Fitness First and Reebok partner on functional fitness
17th December 2014 - CrossFit Athletic to open third Sydney location
23rd October 2014 - Reebok fined over false claims about muscle toning shoes
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
Established in 1994, Ceramic Solutions has excelled at the supply and installation of swimming pool tiles and equipment for the pool and leisure industry, with a focus on the needs of end-users. …read more
iDwala is the Community Sports Surface Specialist offering the highest quality designs and technical expertise to Councils, Schools and Sporting Clubs looking to create sporting…read more
SGL is an innovative and progressive lifestyle, leisure and community consulting practice, operated by Phillip Gray and active since 1988. SGL has undertaken an extensive range of sport,…read more
SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…read more
Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!