Latest News

Back to Latest News back

 

Boutique start-up gym founder flags challenges of post-Coronavirus operations

Boutique start-up gym founder flags challenges of post-Coronavirus operations
October 4, 2020

Simon Anderson, co-founder of fitness studio SOMA Collection has shared his experiences of how the boutique gym in Sydney’s CBD has adapted to changes brough about by the Coronavirus lockdown and its subsequent reopening.

Anderson explains “being a boutique start-up gym, … COVID-19 had a massive effect on SOMA. We were only six months in and just building our brand and membership base. In the first two weeks we lost more than 70% of our business, so we were grateful that Mindbody provided much needed fee relief to help us during this time while we focused on how we could pivot our business.

“When we were forced to close down due to (NSW) Government regulations, we created an online platform called SOMA At Home. All of SOMA’s amazing teachers and personal trainers came together to help us create a brilliant platform with a huge variety of classes, tutorials and education seminars. Some of our members are still using this platform, but majority of our loyal members love the SOMA environment we have created.

“SOMA’s advantage over most other gyms is that our classes have always been made up of eight to 10 people per class which allowed us to return to in-person classes much quicker than other studios.

“Mindbody’s educational resources provided SOMA with lots of useful tips throughout these challenging times. We’ve now capped membership and have a huge emphasis on being the cleanest and most hygienic club. Upon return our members felt safe and comfortable at SOMA and we thank them for doing the right thing and keeping their social distance.”

Related Articles

25th September 2020 - Fitness Australia asserts there is no clear evidence gyms spread COVID -19

24th September 2020 - Aquatic, fitness and sport facilities headed for membership crisis

23rd September 2020 - Pilates, strength training and yoga the most popular classes as Australians return to fitness facilities

28th August 2020 - Sydney CBD fitness club linked to new Coronavirus infections in NSW

19th August 2020 - Mindbody announces management changes as company hit by higher loan costs

14th August 2020 - ISPO identifies health orientation as key fitness trend in post Coronavirus-world

13th August 2020 - Les Mills plans to activate fitness industry’s COVID-19 recovery with global campaign

11th August 2020 - Fitness facilities at the crossroads and demanding new approaches

9th August 2020 - Gym owner calls for online protest over new NSW fitness club regulations

14th June 2020 - Australian Institute of Fitness’ Steve Pettit says industry ‘will never look the same as it did pre COVID-19’

19th May 2020 - Clubbercise launch their first online training courses

15th May 2020 - New online training program launched to help Australian businesses return to work safely

17th April 2020 - Precor launches new online resources for operators

7th April 2020 - Two-thirds of the world’s fitness clubs are currently closed

4th April 2020 - MINDBODY launches virtual wellness platform

31st March 2020 - With clubs closed fitness providers go online

30th January 2020 - MINDBODY and F45 Training finalise new global agreement

5th January 2020 - Pilates 100-year journey to be a global fitness phenomenon

9th December 2019 - Unique brands to transform spaces into wellness solutions

4th December 2019 - MINDBODY’s inaugural Australia Wellness Index shows changing exercise behaviours of Australians

11th October 2019 - Soma Collection a new entry in Sydney’s premium gym market


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Fun Wheels Pty Ltd

Fun Wheels Pty Ltd are the premium dealer in Australasia for the Dutch company BERG’s commercial and domestic products. Our flagship product is their revolutionary pedal go-kart – the…

read more

Attractions / Tourism / Venues

 
 

The Pool Enclosure Company

Welcome to The Pool Enclosure Company (TPEC). We provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing…

read more

Aquatics / Design / Recreation / Venues

 
 

GLADSTONE MRM

Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…

read more

Access / Billing / Fitness / Technology / Venues

 
 

The P.A. People

The P.A. People is a specialist contractor in the areas of Sound Reinforcement, Performance Lighting, Audio Visual Systems, Video and Communications. Over the past 40 years we have developed a…

read more

Entertainment / Events / Sport / Technology / Venues

 
 

Sportybots

We are the leading providers of kids fun multi-sports programs for Sport and Recreation Centres. Programs cover twelve common sports as well as Gross Motor Skill Development and suit children from as…

read more

Fitness / Play / Recreation / Sport / Wellness

 
 

TICKETSERV

As of 2018, TicketServ operates as SeatGeek Asia Pacific Pty Limited, part of international ticketing platform SeatGeek. Click here to contact SeatGeek Asia Pacific via their entry in…

read more

Attractions / Entertainment / Events / Sport / Ticketing

 
 

QUAYCLEAN

Quayclean are a national cleaning and waste services partner with proven results in the understanding and delivery of cleaning needs and challenges faced by facilities including; major venues and…

read more

Aquatics / Hospitality / Surfaces / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business