Augmented Creative
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read moreThe recent launch of New Zealand Blind Football in Auckland was the first event of its kind internationally to use inflatable advertising hoardings and goals.
These rigid inflatable products, Packasign and Packagoal, are produced by New Zealand sporting products supplier Packaworld as safe, portable alternatives to conventional goals and advertising hoardings composed from wood and steel.
Blind football is played in an enclosed arena, with a ball that emits an audible noise so blindfolded low-vision footballers can locate it.
For this event, the arena was enclosed with inflatable Packasigns. This solution was preferred over other options by Blind Sport New Zealand as the most attractive, versatile and cost-effective option - and also the safest.
Blind Sport National Manager Dan Shepherd saw the advantages Packasign could provide for blind football and the low-vision sporting community early on - and not just on the sporting field.
Shepherd explained “to begin with, we approached an advertising company. They quoted us a 2.4 metre plywood and steel sign for the surrounds, so when it comes to storage and freight, Packaworld is already saving Blind Sport a lot of money.
“The other beauty of the Packasigns is that they have other uses aside from court surrounds. We can also use them as normal signs, and re-skin them for advertising space.”
Because of the inflatable nature of the Packasigns, the risk of injury from players colliding with the field surrounds is minimal. They are composed from heavy-duty thermoplastic and skinned with a printed fabric outer layer, providing an advertising surface on two sides.
Packaworld Chief Executive Peter Roberts said he was delighted to work with Blind Sport New Zealand to find the safest solution that enabled people to play blind football.
He said this equipment had put Blind Football New Zealand ahead of the game, as sports stadiums and recreation centres around New Zealand looked for safer advertising hoardings following the introduction of the Health and Safety at Work Act 2015.
Roberts stated “we’re delighted we were able to provide a solution for Blind Sport New Zealand and support Blind Football. Hopefully their bright idea catches on around the world.
“In high-level sport, collisions with advertising hoardings are all too common. But they don’t have to result in injuries.”
The launch event was presided over by Ulrich Pfisterer, former coach of the German Blind Football team and Chair of the International Blind Sports Federation Football Committee, who provided a technical training session for the New Zealand players and supporters.
Pfisterer said he was “extremely interested” in the inflatable technology, which would solve a problem with promoting blind football in the more remote parts of the globe.
The launch event was held at St Kentigern Boys’ School in the suburb of Remuera.
To find out more click here to contact Packaworld International Limited via their entry in the Australasian Leisure Management Supplier Directory.
Images from the launch, with Ulrich Pfisterer in red.
31st May 2016 - NEW ZEALAND’S MAJOR SPORTS COMMIT TO DIVERSITY AND INCLUSION
21st April 2016 - INFLATABLE ADVERTISING SOLUTION COULD STOP SPORTS INJURIES
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