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Basketball Australia announces new Executive General Manager Commercial

Basketball Australia announces new Executive General Manager Commercial
August 14, 2021

Patrick Moloughney has been named as Basketball Australia’s new Executive General Manager Commercial commencing in the role on Monday 16th August.  

With over twenty years’ experience in sponsorship and sport broadcasting across multiple mediums, Moloughney understands the importance of connecting brands and fans with relevance.

Basketball Australia Chief Executive, Matt Scriven notes “basketball is experiencing unprecedented growth in participation numbers and with the Boomers success at the Olympics medalling for the first time it’s the opportunity for us to expand our commercial partnerships.

“Basketball is an exciting prospect for partners, it’s an equal sport for men and women, it’s international, participation growth is strong and the fanbase for our national teams has never been higher. With viewership of the Boomers games topping two million per game in Tokyo all eyes are firmly on basketball.”

Moloughney comes to basketball with an incredible understanding of the sports industry and creating meaningful partnerships that deliver value. In his near fourteen years at Seven and Seven West Media working as the Network Director of Sport Sales and Sports Sales Manager, Moloughney worked on key sports including Olympics, Australian Open Tennis, AFL, NRL and Cricket.  Moloughney was responsible for leading the commercialisation of all sport programming.

Moloughney adds “I’m excited about the opportunities the sport of basketball represents with so many great assets including Aussie Hoops, 3x3 and the National Teams.  The growth of basketball across all demographics watching and playing provides an enormous opportunity for partners to join with us to reach this diverse audience.”

Moloughney has recently started a business called Second Half Sport and Entertainment and remains a Non-Executive Director of Ronald McDonald House Vic/Tas.

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8th June 2021 - Basketball Australia and Hoop City combine to back elite 3X3 program

20th April 2021 - Basketball Australia announces new Executive General Manager appointment

8th April 2021 - Basketball Australia announces interim Chief Executive appointment

3rd April 2021 - Basketball participation surges in West Australia

30th March 2021 - Jerril Rechter announces departure from Chief Executive role at Basketball Australia

25th March 2021 - Auckland Council delivers upgrades to basketball courts and playspaces

19th March 2021 - Basketball Australia racial equality review criticises ‘white boys’ club’ mentality

7th March 2021 - Mackay secures Australian Junior Basketball Championships

26th February 2021 - Hills Basketball Association to manage Bernie Mullane Sporting Complex

28th January 2021 - Basketball Australia partners with SKINS

9th December 2020 - The Y NSW collaborates with Sydney Kings to develop community basketball

30th October 2020 - Basketball Australia broadcast deal gives WNBL significant exposure

19th October 2020 - Basketball Australia advises of intention to join redress scheme

27th August 2020 - Melissa King named as Chief Executive of FIBA Women’s Basketball World Cup 2022

6th August 2020 - Basketball Australia announces organising committee for FIBA women’s basketball world cup 2022

22nd July 2020 - Darwin launches four new basketball facilities

27th March 2020 - Australia secures hosting of 2022 Women’s basketball World Cup

4th February 2020 - Basketball Australia and 3x3hustle launch new community program

19th December 2019 - University Basketball League to commence in 2020

27th September 2019 - Basketball court supplier partners with NBL to raise brand awareness

16th August 2019 - 3X3 basketball set to open on the Darwin Waterfront

18th July 2019 - Basketball Australia unveils new visual identity


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