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Basketball Australia has today announced a three-year partnership with wholly Australian-owned and operated local digital accessories brand Cygnett.

This significant investment in women’s sport, driven by Cygnett’s Chief Executive, Paul Santoro sees Cygnett now a major sponsor of the Seven Consulting Opals and naming rights partner of the WNBL.

Santoro shares “we are a proud Australian-owned company that strives for excellence in everything we do. We think that this partnership is a perfect match. Our success here in Australia and overseas around the world has evolved from our laser-like focus on creating products that encourage people to have ‘no limits’.

“This no-limits approach applies equally to the Opals and WNBL. We feel that there should be endless opportunities for women in sport. By making a meaningful commitment for the next three years we are confident we can help create a level playing field for the Opals and WNBL athletes. These athletes are the best in their field and deserve an equal playing field with no limits.

“We also believe that our products, including portable back up chargers for your phone, can help teammates, colleagues and families stay connected. Whether it’s arranging a drop off to basketball practice or watching basketball online we hope our Cygnett products can help people stay connected.”

Basketball Australia Chief Executive Matt Scriven reiterated the importance of Cygnett’s investment in women’s basketball.

“The Opals are one of Australia’s most successful teams playing on the international stage. The WNBL is renowned as one of the best women’s basketball leagues in the world. Through their partnership with both, Cygnett will make a positive contribution in women’s sport by helping grow the audience and by making elite women’s basketball more accessible.  Basketball is one of Australia’s fastest-growing sports with participation numbers of girls the highest it’s ever been.

"This will only continue to grow with the investment in the Opals and WNBL with more girls being able to see the world’s best athletes. We look forward to working with Cygnett as together as we strive for no limits,” says Scriven.

Tess Madgen Captain of the Seven Consulting Opals and Deakin Melbourne Boomers player in the WNBL welcomed Santoro at their training base for the FIBA Women’s Basketball World Cup in Sydney today.

Madgen enthused “the whole team is really excited that Cygnett is on board as a major sponsor of the Opals. They have a really clear vision that they want to elevate women’s basketball and raise the visibility of the game. As athletes who spend a good deal of the year travelling, their products are perfect for our lifestyle and we look forward to trying them all out.”

Cygnett will appear on the shorts of the Seven Consulting Opals at the FIBA Women’s Basketball World Cup starting on 22nd September in Sydney. The Cygnett WNBL will commence on 9th November.

Cygnett products are sold in over 200,000 retail outlets in 42 countries. The range includes over 100 digital accessory products, including charging cables, phone, laptop, iPad, car and jetski chargers, protective cases and a full range of portable Power Banks.

Cygnett’s latest products include a first-time, every-time foolproof screen protector and a multi-purpose magnetic iPad stand as well as protective cases for the latest Apple iPhone 14.

Based in Melbourne, the business has a team of passionate design-driven experts who ensure every Cygnett product is thoughtfully designed, has carefully considered packaging and delivers on its promise to protect and charge your technology you rely on every day.

More information on Cygnett at www.cygnett.com

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