Latest News

Back to Latest News back

 

Australia’s first Fire Fit gym opens in Sydney suburb

Australia’s first Fire Fit gym opens in Sydney suburb
November 1, 2021

Fire Fit, the leading south east Asian boutique gym brand, has launched its first Australian location in the inner Sydney suburb of Alexandria.

Opened last weekend, Fire Fit Alexandria offers two different group fitness training rooms and four signature programs - FORCE, RIDE, STRIDE and STRIKE - time-efficient formats that combine multiple exercise modalities.

With Fitness Business Sales handling the franchising arrangements for Fire Fit’s Malaysian-based owner Evolution Wellness - whose portfolio of brands also includes Celebrity Fitness and Fitness First Asia - rugby league star Nathan Brown, who currently plays for the Parramatta Eels, has partnered with two associates to take on the franchise.

Replacing a Jetts Fitness gym at the location on Alexandria’s Botany Road, the new studio offers a high quality red themed fit out.

The owners have been quoted by the Greek City Times as stating “we wanted to bring something different to the industry … something that would make a statement.

“We’ve implemented a premium fit out so it’s just not a ‘plain’ gym.”

“Our state-of-the-art audio and lighting designs and quality give our members an amazing training experience with almost a night club feel,” they say.

Since launching in Malaysia in 2015, FIRE Fitness has established a leading position in the local premium boutique segment, delivering some of the most popular boutique fitness class experiences

Evolution Wellness announced its expansion into the Australian market earlier this year.

Explaining the brand’s expansion plans, Fire Fitness founder, Dave Nuku “we started with a clear mission - to set the world on fire with the transformative confidence that fitness brings.

“With the trainers we’ve moulded, the world-class environment we promised, and the high intensity programs we’ve forged, we’ve strengthened our position in the premium boutique scene.”

Images courtesy of Fire Fit.

Related Articles

25th October 2021 - IHRSA 2021 ignites fitness industry comeback

21st October 2021 - 2021 Fitness Australia Award winners announced

18th October 2021 - New virtual fitness business resource hub aids industry decision makers

15th October 2021 - Body Fit Training to expand in the USA with $60 million intellectual property sale to Xponential Fitness

14th October 2021 - Plus Fitness opens 200th club

9th October 2021 - Confusion over NSW Government’s reopening vaccination rulings for gyms and fitness centres

8th October 2021 - Fernwood Fitness looks to reopen Greater Sydney and NSW clubs at midnight on Monday

1st October 2021 - Fitness Australia looking for guidance on vaccination requirements for reopening NSW gyms

30th September 2021 - FITREC gives fitness professionals option to show that they are fully vaccinated for COVID-19

12th September 2021 - How confident can fitness businesses be in AI predictions?

6th July 2021 - Fitness Cartel owners look to Fitness Business Sales to drive franchising growth

30th June 2021 - Fitness Business Sales makes latest team appointment

11th May 2021 - Evolution Wellness appoints Fitness Business Sales to drive Fire Fitness’ entry into Australia

16th April 2021 - Evolution Wellness fitness training programs gain international recognition

10th February 2021 - Evolution Wellness to launch boutique FIRE Fitness brand in Australian market

27th January 2021 - Evolution Wellness collaborates with Wexer to deliver Virtual Studio

3rd July 2020 - GymSales Software announces partnership with Evolution Wellness Group

16th September 2019 - Evolution Wellness expands in fast growing south east Asian fitness market


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Vivaticket

As of the 1st July 2018, Enta Australasia Pty Ltd/Best Union has been rebranded as Vivaticket Pty Ltd.  Vivaticket is the ideal strategic partner for the organisation and management of your…

read more

Attractions / Entertainment / Sport / Ticketing / Venues

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Hadley/Series Australia Pty Ltd

Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…

read more

Arts / Culture / Design / Entertainment / Venues

 
 

TPEC Pool Enclosures

TPEC Pool Enclosures provide a large range of premium commercial and residential retractable swimming pool, spa and terrace enclosures throughout Australia, servicing residential, local government…

read more

Aquatics / Design / Recreation / Venues

 
 

BH Fitness

BH Fitness, part of the long-standing and iconic bike manufacturer BH Group, is a global leader in fitness equipment for both Commercial and Home markets. The company, with the headquarters based in…

read more

Fitness / Recreation / Sport / Technology / Wellness

 
 

ProSlide Technology

ProSlide is the global leader in water ride design and manufacturing, supplying high-performance water attractions to new and expanding water parks around the world. For over three decades, ProSlide…

read more

Aquatics / Play / Waterparks

 
 

Intelligenz

Intelligenz provides Leisure Management Software for managing all your Program Registrations, Facility Bookings, Membership Sales and POS Transactions; including detailed Reporting, automated…

read more

Access / Billing / Finance / Marketing / Technology

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business