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Australian software company expands in global attractions and amusement parks

Australian software company expands in global attractions and amusement parks
July 13, 2017

The growth of Melbourne-based technology company ROLLER is continuing with expansion in international markets and a recently agreed strategic partnership with Fairfax Media.

Backed by offices in Melbourne, London and Los Angeles; ROLLER's cloud-based software platform is redefining the way people attend and spend at attractions and amusement parks around the world.

From humble beginnings just six years ago, ROLLER is now processing tens of millions of dollars of bookings per month in 15 countries.

Commenting on the company’s growth, ROLLER Chief Executive Luke Finn explains “ROLLER is the all-in-one software platform offering new-age digital solutions to ticketing, POS, CRM, and waivers, right through to hardware, gift cards and web development for the entertainment and leisure venues.

“We have invested heavily in building flexible and scalable technology, which allows us to serve several industry verticals including; theme parks, trampoline parks, museums, zoos, festivals, ski fields, water parks on a global scale.”

ROLLER’s recently announced strategic partnership with Fairfax Media sees the company act as the exclusive booking technology for the Fairfax Events portfolio - including Good Food Month, Open Air Cinemas, Kidtopia and The AFR Business Summit - attracting millions of attendees every year.

Now, the cloud-based online booking platform is in operation at some of the world's best known attractions and amusement parks, including Coney Island Luna Park in New York, USA; Twin Lakes and Jump Arena trampoline parks in the UK and Australian attractions Scenic World, Aussie World, Adventure Park.

Having found a market gap, ROLLER honed their enterprise platform offering on smaller Melbourne based venues. Today, the business has grown into a team of 40 with a wide international presence.

One example of ROLLER’s innovation has been in supplying the ticketing system for Jump Arena trampoline parks in the UK since last year.

As Steve Murphy, Jump Arena’s Group Operations Manager explains "I can say without any doubt that the ROLLER platform is by far the most user-friendly, reliable, relevant and fully editable operating system I have used.

“We have this system now in all of our trampoline parks, it's very easy to use, easy to train new staff and transferring over from our previous system was simple, quick and without problems. I would highly recommend this system and the team of support staff are fantastic.”

Finn adds “the demand in these spaces continues to grow and the legacy solutions are not fit for a mobile, cloud first world.

“Our mission is to empower operators with seamless digital solutions to enable a superior customer experience. With a relentless commitment to innovation, we aim to pioneer the market and continually bring the newest technology to a global industry which has until now been starved of advancements.”

Click here to contact ROLLER via their entry in the Australasian Leisure Management Supplier Directory.

Images: The Roller team (top), ROLLER is a leading supplier to UK trampoline arenas (middle) and iconic client Coney Island Luna Park, New York (below). Luke Finn image courtesy of James Terry Photography.





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