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Asuria’s self-employment assistance program empowering fitness entrepreneurs

Asuria’s self-employment assistance program empowering fitness entrepreneurs
May 26, 2023

Having staged its first-ever Fitness Business Bootcamp in Sydney on 20th and 21st May, leading self-employment assistance provider, Asuria has expressed its confidence “that the gym and fitness industry is in good health” while noting “that alone doesn’t guarantee the survival and success of any individual business”.

With more than 20 aspiring entrepreneurs having attended the Bootcamp and received free information and advice on how to set themselves up for growth and success.

The attendees not only left the event with invaluable tips to help develop their fitness business but they also gained access to 12 months of one-to-one business coaching sessions and online workshops through Asuria’s Self-Employment Assistance program, at no cost.

When met at the event, Asuria Fitness Bootcamp Coach, Rob Lyon (pictured above), advised “I’m a firm believer in accountability, enjoyment, and consistency. Find something to commit to, make it accessible and enjoyable, and stay on the path through both the good times and the bad. These are the true pillars to success.”

The skills and training that would be provided for these fitness owners in the upcoming months are aimed at increasing their revenue to industry-leading levels, generating new revenue streams for them, helping them build a brand and raising its profile as well as increasing their operating efficiencies.

Asuria National Project Manager - Self-Employment Assistance, Dan Wortley says of the program “what unites fitness owners is a passion for helping people to live active healthy lifestyles, though what separates the business success stories from those who struggle are the tools to get ahead in a highly competitive marketplace.

“That’s where Asuria comes in.”

Realising the need to support fitness entrepreneurs to transform their dreams into thriving ventures and ensure their viability in the long run, Asuria has amped up its focus on Workforce Australia - Self-Employment Assistance program, a government-funded program, providing highly targeted, industry-specific business support to aspiring business owners.

As a provider of the program, Asuria's Self-Employment Assistance program offers all the necessary groundwork for new and existing small businesses and offers flexible services that best suit their needs, including: Exploring Self-Employment Workshops, Small Business Training, Developing a Business Plan, Small Business Coaching, Business Health Checks, and Business Advice Sessions.

With 275 combined years of running their own businesses across 26 industries, Asuria Business Mentors shared their self-employment experiences with the participants, empowering them with the right tools and tips to strategically position their businesses for success.

Asuria currently delivers the Self-Employment Assistance program for eligible participants in employment regions across South Australia, Victoria, Queensland, NSW and Tasmania.

With more than 10 years of proven experience in Self-Employment Assistance service delivery, Asuria has provided business training and support from start-up concept to completion, helping more than 800 small businesses from diverse industries with training and mentoring during that time.

Once a participant commences with the Self-Employment Assistance program, a dedicated Asuria Business Mentor works with them to prepare business and financial plans. During this stage, the business will be able to reflect and review its business ideas and goals, such as vision, mission and value statements, marketing and branding, financial and legal aspects, risk management and other managerial and operational issues.

Once the business plan is approved, they will transition into coaching where they get tailored, personalised advice from Asuria Business Mentors who are mostly successful business owners themselves.

This guidance enables them to develop a solid and bespoke business plan along with a strong foundation that aligns their fitness expertise with solid entrepreneurial skills, setting them apart in a competitive market.

For further details go to

Images courtesy of Asuria.

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