Track. Engage. Retain GreeneDesk is a suite of cloud based software solutions helping health clubs, leisure centres and swim schools to effectively track progression, improve customer engagement and…read more
Ardent Leisure facing naming challenges with new Dreamworld simulator ride
Ardent Leisure is reportedly facing a series of obstacles with the branding of its new ‘flying theatre’ simulator ride at Dreamworld.
Following an abortive attempt to register the name ‘Flyover’, the Parkz rollercoaster enthusiasts website has reported that Dreamworld’s owners have borrowed the name of an American pornographic film star for the branding of the attraction.
Having been prevented from an initial attempt to register the trademark Flyover by Canadian attractions operator Brewster, which already operates rides under that name, Ardent last week commenced a trademark application for the name SkyRyder.
Dreamworld previously used the name Sky rider for a planned but aborted VR addition to Mick Doohan's Motocoaster.
However, the new application may face obstacles as Australian gambling giant Aristocrat holds the trademark for Sky Rider and, according to Richard Wilson on the Parkz website, a Google search “prominently display(s) the profile of Ryder Skye, a pornographic film actress from Los Angeles, California.
“Ms Skye is the star of such notable films as Blow Me Sandwich 14, Cougar Sandwich 2, Bad Milfs and some 89 others listed on her IMDB profile.”
Wilson adds “Ardent Leisure haven't been without missteps over the last year or so, but considering Ms Skye isn't buried in the depths of the search results but rather prominently displayed at the top of the first page - photo and all - it's hard to see how they missed it.”
Set to open for the peak summer season, the new 40-seat ‘flying theatre’ ride will be housed in Dreamworld’s former IMAX theatre. The ride will see passengers taking a virtual journey across Australia, experiencing special effects such as wind, sound, light, mist and scents as they soar through the air.
Image: Dreamworld's planned 'SkyRyder' (left) and Ryder Skye (right). Courtesy of Parkz.com.au
27th August 2018 - Dreamworld looks to attract visitors with entry fee drop and LEGO exhibition
22nd August 2018 - Ardent Leisure losses grow as Dreamworld’s value declines by $75 million
1st July 2018 - Coronial inquest claims Dreamworld Chief Executive
14th May 2018 - Dreamworld to open Trolls Village precinct
27th December 2017 - Dreamworld unveils plans for new flying theatre attraction
21st October 2017 - Queensland Police say no staff should be prosecuted over 2016 Dreamworld deaths
13th March 2017 - Parkz website launches Support our Theme Parks campaign
21st September 2016 - Dreamworld launches virtual-reality ride trials on its Mick Doohan Motocoaster
16th August 2016 - Construction of Australia’s first LEGO Store begins at Dreamworld
25th June 2013 - Play centre investigated over ‘sex party’ claims
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Leisure Concepts brings the world’s best fitness equipment brands to Australasia including Eleiko, Atlantis Strength and Merrithew Pilates. With a huge variety of treadmills,…read more
AIS Water, the trading name of Australian Innovative Systems, is a multi-award winning, Australian owned leader in the design, production and supply of commercial and residential chlorine generators…read more
Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…read more
Tim Batt Water Solutions are at the very forefront of the commercial aquatic business in Australia, with over 30 years specific experience supplying and installing chemical control and dosing…read more
Recreation Management Software for managing all your program registrations, facility bookings, membership pass sales and Point of Sale; including detailed reporting, automated customer communication…read more
Rhinoplay offers playground equipment in Australia that is safe, durable, and most importantly fun! We specialise in creating unique indoor playgrounds for play centres and outdoor playgrounds for…read more
Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!