Latest News

Back to Latest News back

 

Ardent Leisure facing naming challenges with new Dreamworld simulator ride

Ardent Leisure facing naming challenges with new Dreamworld simulator ride
September 26, 2018

Ardent Leisure is reportedly facing a series of obstacles with the branding of its new ‘flying theatre’ simulator ride at Dreamworld.

Following an abortive attempt to register the name ‘Flyover’, the Parkz rollercoaster enthusiasts website has reported that Dreamworld’s owners have borrowed the name of an American pornographic film star for the branding of the attraction.

Having been prevented from an initial attempt to register the trademark Flyover by Canadian attractions operator Brewster, which already operates rides under that name, Ardent last week commenced a trademark application for the name SkyRyder.

Dreamworld previously used the name Sky rider for a planned but aborted VR addition to Mick Doohan's Motocoaster.

However, the new application may face obstacles as Australian gambling giant Aristocrat holds the trademark for Sky Rider and, according to Richard Wilson on the Parkz website, a Google search “prominently display(s) the profile of Ryder Skye, a pornographic film actress from Los Angeles, California.

“Ms Skye is the star of such notable films as Blow Me Sandwich 14, Cougar Sandwich 2, Bad Milfs and some 89 others listed on her IMDB profile.”

Wilson adds “Ardent Leisure haven't been without missteps over the last year or so, but considering Ms Skye isn't buried in the depths of the search results but rather prominently displayed at the top of the first page - photo and all - it's hard to see how they missed it.”

Set to open for the peak summer season, the new 40-seat ‘flying theatre’ ride will be housed in Dreamworld’s former IMAX theatre. The ride will see passengers taking a virtual journey across Australia, experiencing special effects such as wind, sound, light, mist and scents as they soar through the air.

Image: Dreamworld's planned 'SkyRyder' (left) and Ryder Skye (right). Courtesy of Parkz.com.au

Related Articles

27th August 2018 - Dreamworld looks to attract visitors with entry fee drop and LEGO exhibition

22nd August 2018 - Ardent Leisure losses grow as Dreamworld’s value declines by $75 million

1st July 2018 - Coronial inquest claims Dreamworld Chief Executive

25th June 2018 - Inquest evidence causing ‘irretrievable’ damage to Dreamworld’s reputation

14th May 2018 - Dreamworld to open Trolls Village precinct

27th December 2017 - Dreamworld unveils plans for new flying theatre attraction

21st October 2017 - Queensland Police say no staff should be prosecuted over 2016 Dreamworld deaths

13th March 2017 - Parkz website launches Support our Theme Parks campaign

21st September 2016 - Dreamworld launches virtual-reality ride trials on its Mick Doohan Motocoaster

16th August 2016 - Construction of Australia’s first LEGO Store begins at Dreamworld

25th June 2013 - Play centre investigated over ‘sex party’ claims


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

IP HUB

Talk To Us For Independent Advice & Specialised Services We're business people, not sales reps IP HUB is one of Australia’s leading advisors on telecoms for both small businesses and…

read more

Marketing / Technology

 
 

The Retention People Australia

TRP help health clubs, leisure centres and gyms across the globe create happy, loyal members through our user-friendly software which enables effective engagement and the delivery exceptional customer…

read more

Fitness / Marketing / Recreation / Technology / Wellness

 
 

AAC ID SOLUTIONS

AAC ID Solutions is a leading supplier of identification access wristbands, barcoded wristband tickets, lanyards, membership products and RFID solutions for events and venues, working with thousands…

read more

Access / Marketing / Safety / Ticketing

 
 

Centaman Entrance Control

Turnstile Entry Systems and Access Control Centaman Entrance Controls’ Award Winning Range of Access Control Systems includes tripod & triarm turnstiles, speedgates, full height…

read more

Access / Entertainment / Sport / Ticketing / Venues

 
 

Smart Connection Consultancy

Smart Connection Consultancy is a boutique sport and recreation consultancy who has become one of Australia’s leading advocates for the use of synthetic sports surfaces as a vehicle to grow…

read more

Consultants / Recreation / Sport / Surfaces

 
 

SUNBATHER

Solar Pool Heating & Swimming Pool Covers since 1974. Sunbather offer an Australian made product which undergoes continual development to enable you to trust in the Sunbather brand. We deliver a…

read more

Aquatics / Venues

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business