Latest News

Back to Latest News back

 

Amadeus study reveals the future traveller

Amadeus study reveals the future traveller
April 28, 2015

A new industry report, detailing the way people will travel by 2030, identifies six types of future tourists, including one that will structure entire holidays around how shareable their trip is on social media.

Developed by the Future Foundation and released by Amadeus, Future Traveller Tribes 2030: understanding tomorrow’s traveller, identifies the six categories, or traveller tribes, as: social capital seekers, cultural purists, ethical travellers, simplicity searchers, obligation meeters and reward hunters.

Suggesting that travellers should not be segregated into demographic groups of age, nationality or income, Amadeus Asia Pacific President Angel Gallego explained “with Asia Pacific set to lead global travel growth through to 2030, it is particularly critical for all providers, buyers and sellers of travel in the region to truly understand these emerging ‘traveller tribes’.”

Social Capital Seekers will base their entire holiday around how shareable it is on social media and will rely heavily on peer recommendations to validate their travel choices.

Cultural Purists will seek holidays which force them outside of their comfort zone to experience an unfamiliar culture.

Travellers who choose holidays based on moral grounds and include volunteering or eco-sustainable activities in their trip are known as Ethical Travellers.

Simplicity Searchers will leave all the planning to a third-party and will seek bundled offers that ensure a safe and enjoyable trip.

Driven by a specific travel purpose, Obligation Meeters are travellers who have a limit on time and budget and will opt for smart technology to remove the hassle of travelling.

Finally, Reward Hunters are travellers who want to indulge in a premium holiday, rewarding them for the time and energy spent on their working life.

The research was conducted through interviews and workshops with industry experts and consumers from relevant markets including Australia, China, India, Indonesia, Japan and South Korea. It draws on consumer research by Future Foundation and takes a psychological approach to the idea rather than a demographic method.

Commenting on the findings, Future Foundation Director Nick Chiarelli said the research not only demonstrates the changes in the type of experience travellers will seek in the future, but also how they will engage and buy within the industry.

Chiarelli “over the next 15 years the desire to share travel experiences will be profound, and so too the impact of sharing on inspiration and purchase trends will grow.

“As consumers in developed markets approach a post-material era we expect a much greater focus on, first of all, experience, and second of all, ethics, both environmental and social, to significantly influence people’s travel choices and behaviours.”

In June this year, a complementary report will be released examining how the industry can cater to the needs of each of the six traveller tribes identified in the report.

Click here to view Future Traveller Tribes 2030: understanding tomorrow’s traveller.

10th February 2015 - DESTINATION AUSTRALIA CONFERENCE TO FOCUS ON ATTRACTING HIGH-YIELDING INTERNATIONAL VISITORS

16th January 2015 - NEW TOURISM WEBSITE AND VISITOR APP TO GUIDE GLOBAL TRAVELLERS TO QUEENSLAND


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

MYZONE

Myzone is the industry’s leading wearable technology solution. Myzone’s wearable products show and reward effort when you work out. It displays accurate real-time heart rate, calories, and…

read more

Fitness / Sport / Technology / Wellness

 
 

MYRTHA POOLS

Founded in 1961, Myrtha Pools® quickly became Italy’s première swimming pool company, and has since grown into one of the world's leading swimming pool construction…

read more

Aquatics / Design / Play / Waterparks / Wellness

 
 

PathMinder

PathMinder Pty Ltd have partnered with AllUser Industries srl to bring Europe’s most advanced high security portals to the Australian and New Zealand markets. AllUser Industries started to…

read more

Access / Fitness / Recreation / Security

 
 

Perfect Gym

Perfect Gym Solutions is a software as a service (SaaS) solution purpose-built to service the fitness industry, with over 1000 clients servicing over 2 million gym members across 40 countries making…

read more

Access / Fitness / Marketing / Recreation / Technology

 
 
 

Life Fitness

Life Fitness Cardio Life Fitness Strength Hammer Strength Group Cycling Rowers Certified Refurbished Freeweights Benches & Racks Flooring Life Fitness is the global leader in the fitness…

read more

Fitness / Recreation / Technology / Wellness

 
 

Crystal Pools

Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…

read more

Aquatics / Design

 
 

VLOCKER

Vlocker Pty Ltd has been designing, manufacturing, installing and servicing locker systems worldwide since 1995. Vlocker specialises in providing locker solutions to suit client requirements in…

read more

Aquatics / Attractions / Safety / Security / Venues

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business