AusLeisure

With the Coronavirus crisis having thrown a spotlight on Australia’s manufacturing sector, Queensland-based fitness equipment company AlphaFit has emphasised how the local manufacture of much of its product range sees it well placed to continue the uninterrupted supply of its equipment.

With manufacturing activity such as that undertaken by AlphaFit deemed an essential service during the Coronavirus shutdown, the company has so far not been impacted as severely as many other industries.

AlphaFit Director, Bobby Montesalvo points out the Australian Government’s call for Australians to support local businesses amid the COVID-19 crisis has not only assisted businesses such as AlphaFit in meeting the demand for supplies but has also kept these businesses open and people employed.

Advising that a renewed focus on the Australian manufacturing industry with more consumers looking to support local businesses and the economy, Montesalvo explains “Coronavirus has highlighted Australia’s reliance on international manufacturing, and this is seen through the lack of supply from some of our competitors.

“We are a proud Australian business manufacturing the vast majority of our steel components here in Australia, by Australians.

“This has provided us with the opportunity to have the continuity for supply throughout this pandemic. It’s times like these that show the importance of not only keeping, but also growing, manufacturing here in Australia.”

From its birth, AlphaFit’s mission was to build high-quality equipment with no compromise in design or manufacturing and to provide a premium product that will outlast the market.

The decision to manufacture almost three quarters of its products in Australia has put the company in a fortunate position to maintain and continue to supply the sudden strong global demand for fitness equipment.

Montesalvo adds “we’ve ramped up our manufacturing facility’s production to 24 hours 7 days a week to enable the ability the deliver these products promptly in as little as 10 to 15 business days.

“Manufacturing in Australia allows you to have greater control over the production process - so to ensure our products are the best available we manufacture using state of the art German Trumpf equipment.

“We also use the latest 3D modelling software to design, stress test and analyse our equipment before production. When you invest in Australian made products, you can rest assured it will last the test of time.”

Up until recently AlphaFit predominately supplied to commercial gyms but with the temporary closure of these facilities due to the Coronavirus crisis it has seen a 3000% increase in sales of home gym equipment.

AlphaFit founder and owner, Jamie Montesalvo adds “since this has happened I’ve seen a massive increase from the general public, who probably had very little interest in fitness, but now with their free time, their friends doing it, the social media that’s put out there, there’s just this massive interest now in their own personal fitness, health and general wellbeing

“With the sudden shift in the fitness landscape forcing people to train at home, we’re excited to see such a large online community building. Every day we are seeing more and more consumers posting on their social media and sharing their workouts.

“It’s great to see people taking control of their health during this time - it’s more important than ever to stay healthy, physically and mentally and support local.”

Click here to contact AlphaFit via their entry in the Australasian Leisure Management Supplier Directory.

Image: AlphaFit's manufacturing (top) and Bobby and Jamie Montesalvo with their father Robert (below).

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