Latest News

Back to Latest News back

 

2XU Performance Centre opens at Melbourne Sports and Aquatic Centre

2XU Performance Centre opens at Melbourne Sports and Aquatic Centre
October 9, 2014

Leading high performance athletic apparel brand recently opened the doors to a brand new 2XU Performance Centre within the Melbourne Sports and Aquatic Centre.

Offering a new kind of activity orientated retail experience within MSAC, the new Performance Centre resonates with 2XU’s 11 other established retail stores across Australia.

However, the new outlet presents a more advanced 2XU design, with a futuristic and innovative layout to enhance the sports shopping experience for MSAC users and athletes at all levels.

Explaining his satisfaction with the MSAC’s alliance with the high performance apparel brand, Melbourne Sports Hub Chief Executive Simon Weatherill states "2XU is a fantastic brand and such a great fit with our organisation.

“Its high quality products can be used by every sport played at our venues and will add another reason for Melbournians to visit MSAC.

“Our two brands are closely aligned, with endless opportunities to work together to the benefit of both organisations."

Taking over the main MSAC Shop, the 2XU Performance Centre is at the forefront of the sporting complex and will carry the brand’s full range of Run, Fitness, Compression, Triathlon and Cycle collections. 2XU has also been appointed MSAC’s official uniform supplier.

2XU Chief Executive Kevin Roberts is equally happy with the launch of the brand’s 12th Australian Performance Centre.

Roberts explains "2XU is excited about this partnership (with) MSAC. The team at 2XU looks forward to helping MSAC members multiply their athletic performance by wearing 2XU high performance apparel.”

With a relentless commitment to engineering world-class garments from fabrics delivering tangible benefits to the wearer, 2XU (Two Times You) sets the benchmark in high performance sports apparel. Ongoing testing, research and consultation with professional sporting bodies, is integral to the brand’s winning formula.

Founded in Melbourne in 2005, 2XU is driven by a mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports including triathlon, cycling, swimming, netball, AFL, football, NRL, NFL, NBA and running.

2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport, IRONMAN®, the U.S. Ski and Snowboard Association (USSA).

Located in Melbourne’s Albert Park and part of the Melbourne Sports Hub group of major sporting facilities, MSAC houses a range of aquatic, fitness, recreation and sporting facilities, hosts international and national events and is home to professional athletes and various sporting organisations.

Melbourne Sports Hub covers many of Victoria’s leading sporting facilities and attracts more than 2.8 million visitors each year including top athletes, spectators, and the hundreds of thousands of regular users of its pools, courts and gym.

As well as MSAC, Melbourne Sports Hub includes the State Netball Hockey Centre, Lakeside Stadium and MSAC Institute of Training.

Melbourne Sports Hub is governed by the State Sport Centres Trust and employs more than 450 staff. It is also home to some of the Victoria’s key sporting associations.

Click here to learn more about 2XU.

Click here to visit the MSAC website.

Related Articles

4th February 2014 - New AIS branding to fit with new direction for high performance sport

7th November 2013 - International Sport Facility Management Program returns in 2014

8th May 2013 - Victorian State Sports Centre Trust secures $6.4 million budget boost

16th December 2012 - Victorian Minister for Sport & Recreation to attend MSAC’s Swim School Christmas Party

23rd October 2012 - Melbourne Sports Hub launches Kids Club

16th July 2011 - Melbourne facilities’ renaming heralds the rise of Sports Hubs

11th May 2011 - MSAC to get its FlowRider


Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.

 

supplier directory

The Complete Guide to Leisure Industry Products & Services.

See the directory see all

Altitude Training Systems

ATS are global leaders in altitude training and research. From mask systems and inflatable tents to simulated altitude facilities, we help all athletes gain the competitive edge. Our…

read more

Fitness / Sport / Technology

 
 

State Wide Pool Services

Known as Hydrilla since September 2020 - see www.ausleisure.com.au/suppliers/hydrilla-pty-ltd

read more

Aquatics

 
 

SeatGeek Asia Pacific

SeatGeek is a search engine and mobile-focused ticket marketplace that allows fans to buy and sell tickets for live events. As of August 2018, SeatGeek has exited the Australian, New…

read more

Entertainment / Sport / Technology / Ticketing / Venues

 
 

CENTAMAN

Centaman has been a market leader in Enterprise Software Solutions for the leisure and recreation industry and both profit and not-for-profit attractions since 1991. It offers a wide range of software…

read more

Access / Billing / Fitness / Technology / Ticketing

 
 

Jonas Leisure

JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…

read more

Aquatics / Billing / Fitness / Recreation / Sport

 
 

SLE WORLDWIDE AUSTRALIA PTY LTD

SLE Worldwide Australia is a Managing General Underwriter specialising in insuring risks in the world of Sports, Leisure and Entertainment. Be it relaxing, playing, organising or watching sports,…

read more

Insurance / Venues

 
 

GEOFF NINNES FONG AND PARTNERS

Geoff Ninnes Fong & Partners (GNFP) is a structural, aquatic and civil engineering consultancy with broad experience in the design of new municipal and institutional swimming pools, hydrotherapy…

read more

Aquatics / Consultants / Design / Venues

 
 

Goplay Commercial Playground Equipment

Goplay designs and manufactures specialised playground equipment for indoor play centres, hotels, food chains, clubs and resorts. If our years of experience and dedication have taught us one thing,…

read more

Play

 
 
 
 

get listed with our suppliers directory

Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!

list your business