World Aquatics partners with sports marketing agency SPORTFIVE to enhance broadcast coverage

June 30, 2023

A multi-year partnership has been announced between World Aquatics and leading global sports marketing agency SPORTFIVE to manage global media rights sales for all World Aquatics events.

The collaboration will enhance broadcast coverage for all World Aquatics events from 2023 onwards in markets outside of Japan and selected APAC countries, helping aquatic sports to reach millions of new fans globally (Long-standing World Aquatics agency partner Dentsu retain rights to Japan and selected APAC countries including Australia, Korea, Malaysia, New Zealand, Singapore and Thailand.)

The SPORTFIVE agreement covers the upcoming World Aquatics Championships in Fukuoka, Japan (14th-30th July 2023), Doha (2024), and Singapore (2025). The partnership also covers the revitalised annual calendar of global events for all six World Aquatics sports, including the World Swimming Championships (25m).

World Aquatics President Husain Al-Musallam enthused “through this partnership with SPORTFIVE, we are excited to bring the high-intensity action and sporting drama of aquatic sports into millions of new homes.

“It presents an opportunity to further engage the next generation of aquatics fans around the world, as well as showcase the cutting-edge developments in underwater camera technology and our 4K coverage of the World Aquatics Championships in Fukuoka. These advancements will redefine the way fans enjoy our premier aquatics events worldwide.

“With an annual event calendar across our six sports, there are multiple World Aquatics events every month. The coming years will see exciting new destinations added to complement our existing global event calendar. We have every confidence in SPORTFIVE, an excellent partner with a proven record of success across all aspects of sports marketing."

The partnership will see World Aquatics leverage the global media sales network of SPORTFIVE, expanding the reach, engagement and commercial potential of World Aquatics events. World Aquatics and SPORTFIVE will also work together to further develop the media product, drive innovation, and create unforgettable experiences for aquatics athletes and fans.

SPORTFIVE Chief Growth Officer Robert Müller von Vultejus added "we are proud to be working with World Aquatics – an organisation at the forefront of the Olympic Movement with sports that resonate universally. This collaboration represents an exciting opportunity to highlight the world-class athletes, iconic locations and thrilling competitions that define aquatic sports. We look forward to bringing aquatics fans closer to the action than ever before."

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