JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Women drive global growth of boutique fitness studios
A new report shows that the growth in the boutique fitness studios around the world is being driven by women seeking a more personalised gym experience.
The Global Boutique Trends Report 2018, compiled by ukactive, suggests that the vast majority of boutique fitness customers in the UK are female, making up 83% of classes booked in London.
London's gender divide is in line to findings from New York and Los Angeles in the USA, where women made up 83% and 81% of bookings respectively.
The report also highlighted the international demand for boutique fitness in London, attracting customers from across the globe, with boutique classes proving highly popular among foreign visitors.
When it comes to consumer trends, the study identified London as home of the lunchtime workout – with almost 20% of classes in London taking place during lunch compared to less than 5% in Mexico City, where pre-work workouts are preferred.
Conducted by ukactive in conjunction with fitness software platform zingfit, the Global Boutique Trends Report is based on data collected by zingfit, examining boutique trends in four international cities: London, New York, Los Angeles and Mexico City.
The data was aggregated and analysed by the ukactive Research Institute.
Commenting on the findings, said ukactive Chief Executive Steven Ward advised “this report provides a fascinating insight into the trends driving the burgeoning boutique fitness market both in the UK and abroad.
“The challenge now is for boutiques to use these findings to expand their reach and provide better, more personalised fitness offerings to customers.”
The popularity of women only, or fitness environments largely used by women, confirms past surveys that many prefer to exercise in female-only environments and new Victorian research that reveals over half of Victorian women worry about being judged when exercising.
Click here to access the study.
Images: ZADI Training - a new women's fitness concept set to launch in Australia in May (top) and XtendBarre (below).
11th April 2018 - NEW ZADI STUDIOS PLAN TO ‘DISRUPT’ FEMALE FITNESS
12th March 2018 - AUSTRALIAN FITNESS INDUSTRY REVENUES TO GROW TO $2.4 BILLION BY 2022/23
21st December 2017 - NEW WOMEN IN FITNESS ASSOCIATION ATTRACTS GLOBAL INTEREST
25th September 2017 - WOMEN’S FITNESS NEEDS AND OPPORTUNITIES TO BE EXPLORED AT FOURTH ANNUAL SUMMIT
20th February 2017 - FEDERAL GOVERNMENT REVIVES GIRLS MAKE YOUR MOVE ACTIVITY CAMPAIGN
28th January 2017 - NEW SPORT MINISTER BACKS WOMEN’S SPORT AND ACTIVITY
28th December 2016 - WOMEN’S HEALTH AND FITNESS SUMMIT OFFERS UNIQUE OPPORTUNITY FOR NEW PRESENTERS
29th January 2016 - STUDY TO EXPLORE MARKETING TRENDS IN BOUTIQUE FITNESS STUDIOS
23rd July 2015 - PRECOR ADVISES GYMS ON WOMEN-FOCUSSED STRENGTH TRAINING
23rd June 2015 - ONE IN FOUR FITNESS CLUB MEMBERS WOULD PAY MORE FOR SINGLE-SEX GYMS
28th January 2015 - EXERCISE TONES WOMEN’S MINDS AS WELL AS THEIR BODIES
11th December 2013 - XTEND BARRE WORKOUT: A FITNESS SUCCESS STORY
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
SICO is at the forefront in innovative mobile folding and rolling, space efficient tables, stages, dance floors and many other products which help our customers optimise their use of space. Image…read more
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
The Jump Pad is a safe, flat inflatable made in a variety of sizes which can be used indoor or outdoor. From 3mx3m up to a whopping 9mx21m. Markets include Indoor and outdoor playgrounds, schools,…read more
Humanforce is a global provider of workforce management solutions for companies who need flexibility to manage complex workforces. Companies use Humanforce to manage everything from time and…read more
Principal Consultant Simon Weatherill has spent the last 20 years developing the world renowned Melbourne Sports Hub, as former Chief Executive Officer of the State Sports Centres Trust…read more
Hadley Australia and Series Australia Pty Ltd are the leading quality theatre chair manufacturers in the southern hemisphere. The businesses work closely with architects, interior designers and…read more
Crystal Pools has a solid history of performance on a wide variety of government and commercial projects and is the name behind many of Australia’s most innovative and ambitious aquatic…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!