AusLeisure

Volleyball World - the commercial entity created by the International Volleyball Federation (FIVB) and private equity firm CVC Capital Partners - has announced a multi-year extension of its sponsorship deal with Japanese sportswear and equipment manufacturer Mizuno.

The partnership aims to expand the global reach of both brands while engaging and connecting with volleyball fans across the world. The deal will also see Mizuno continue to supply sporting equipment for all Volleyball World and FIVB event personnel and officials.

Mizuno - currently listed as an official supplier of the FIVB, alongside Mikasa, Gerflor and Senoh - has been a pivotal part of Volleyball World’s burgeoning portfolio of global partners since 2022, with the Japanese brand able to cement its position in the global market by connecting with the sport’s powerful, engaged community through Volleyball World’s extensive digital platforms.

Volleyball World’s impressive calendar of volleyball and beach volleyball events – which this year includes the Road to Paris 2024 Olympic Qualifiers, as well as premier annual international competitions like the Volleyball Nations League and Beach Pro Tour – provides Mizuno with opportunities to engage volleyball fans globally.

Finn Taylor, Volleyball World Chief Executive notes “our overarching vision is bringing volleyball fans closer to the sport they love and facilitating its growth worldwide. Through our partnership with Mizuno, we aim to enhance the enjoyment of volleyball at all levels, empowering enthusiasts to fully experience and embrace the game. Together, we aspire to build a strong sense of community among the global volleyball audience, and we are proud to see our efforts reflected in the continued support of such a respected brand. We are grateful to Mizuno for sharing our vision and placing their trust in our shared mission.”

Osamu Sano, Mizuno Director & Managing Executive Officer added “Mizuno has long supported the promotion of volleyball globally through products and national team contracts. Last year, through our agreement with Volleyball World, we were able to establish new contacts with volleyball fans around the world, particularly through digital tools. We are delighted to be able to continue our work this year and beyond, not only to further enhance our brand presence, but I, as one of big fan of volleyball, also truly wish this sport’s attractivity to be found and be further appreciated among world’s sports fans.”

Alongside the Mizuno deal, Volleyball World has also entered into a two-year broadcast rights deal with Thai media and entertainment company Tero Entertainment. The agreement will see Thai free-to-air television channel 7HD air up to 60 matches per year from the Volleyball Nations League (VNL) men’s and women’s national teams competitions in 2023 and 2024.

Image. Credit: Volleyball World

Related Articles

27th August 2022 - Great Keppel Island secures inaugural Australian Masters Beach Volleyball Championships

15th June 2022 - Beach volleyball complex for Western Sydney and Volleyball NSW looking for Portfolio Manager - Beach Events

24th June 2021 - Beach volleyball receives continued support from Waverley Council

26th February 2021 - New appointments to drive expansion of volleyball in Western Australia

1st October 2019 - AIS reveals new indoor beach volleyball courts at Canberra base

28th March 2019 - Vanuatu volleyball program wins global women and sport award

3rd July 2018 - Toyota opens largest all-weather volleyball facility in Japan

13th December 2017 - Volleyball Australia names new Chief Executive

10th March 2016 - Beach volleyball to make Commonwealth Games debut at Gold Coast 2018

26th November 2015 - ACT Government opens million dollar beach volleyball facility

---

Support our industry news service
We hope that you value the news that we publish so while you're here can we ask for your support?

As an independent publisher, we need reader support for our industry news gathering so ask that - if you don't already do so - you back us by subscribing to the printed Australasian Leisure Management magazine and/or our online news.