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Vivid Sydney attracts record crowd of more than 3.28 million

Vivid Sydney attracts record crowd of more than 3.28 million
June 21, 2023

Vivid Sydney has recorded its largest ever attendance numbers with crowds of more than 3.28 million enjoying light, music, ideas and food programs over 23 nights.

Highlighting another booming year for Vivid, the record participants confirmed the event's importance in bringing people together.

Vivid Sydney’s 2023 drone shows Written in the Stars proved to be hugely popular with more than 500,000 people viewing the seven shows.

This year the number of free shows increased from one show, with 600 drones in 2022, to six scheduled and one surprise final night show in 2023 featuring more than 1000 drones.

The P.A. People again supported Vivid with an extensive comms package as well as PA systems at various installations around the CBD. Contributing services including intercoms and networking, CCTV, sound pressure level monitoring through to two-way radios for production and security staff, The P.A. People designed and delivered a comprehensive suite of services to support the presentation of Vivid Sydney 2023.

Vivid Sydney Festival Director, Gill Minervini shared “after COVID-19, we proudly raised the bar in 2022 growing the festival’s attendance by 7%. This year we surpassed those figures. I’m still pinching myself.

“It’s hard to comprehend the magnitude of the increase in turnout. We’re extremely proud and very grateful to all our artists, performers, musicians, speakers and chefs. Without them, our program would not be anywhere near as successful."

“Vivid Food has been the standout in 2023. More than 190,000 people checked out Vivid Fire Kitchen which is just incredible, with many of our Vivid Food events receiving rave reviews, selling out or achieving very high attendance.”

Vivid Sydney 2023 highlights included:

  • Seven Written in the Stars Drone Shows – the largest drone show in the Southern Hemisphere – which boosted festival attendance on the traditionally quieter mid-week and Sunday nights.
  • The longest ever free Vivid Light Walk at 8.5km’s with 57 mesmerising light installations and 3D projections from Circular Quay to Central Station.
  • The spectacular Sydney Opera House Lighting of the Sails: Life Enlivened showcasing the work of esteemed late Australian artist John Olsen AO OBE.
  • A sold-out In Conversation event with The White Lotus creator and star Mike White and Jennifer Coolidge at the ICC Sydney attended by 7366.
  • More than 1200 attendees for Vivid Music’s A Bend in the River, A Tribute to Archie Roach AC at Sydney Town Hall.
  • Vivid Music’s free Tumbalong Nights in Darling Harbour included performances by Yothu Yindi, a celebration of Triple J Unearthed, Dan Sultan and more.
  • Restaurants, cafes and bars have enjoyed a surge in patronage. Last year 701,000 people ate meals across the festival and this year that number is up to 745,000.

The sold-out ‘Vivid Residence’ event showcased one of the world’s best chefs, Daniel Humm of Eleven Madison Park, in a takeover at Aria Restaurant right on Sydney Harbour. Vivid Fire Kitchen at The Cutaway, a smoke and fire themed food adventure featured a line-up of street food vendors, restaurants and original dining concepts in Barangaroo attracting 190,000 people.

Vivid Sydney also delivered strong returns for Harbour City businesses in Cockle Bay, Darling Harbour, King Street Wharf, Barangaroo, Walsh Bay, The Rocks, East Circular Quay, West Circular Quay and the CBD over the 23 nights.  Restaurants across the festival footprint reported 81% of attendees purchasing food and beverages – more diners than any Vivid Sydney festival to date.

Hotels in the CBD also reported increased occupancy during the festival, with occupancy rates up 12% overall compared to last year’s festival, lifting occupancy to 78% across the CBD and 90% on Friday and Saturday nights.

NSW Minister for Jobs and Tourism John Graham noted “Sydneysiders and visitors relished the chance to enjoy our night-time economy and we showcased Sydney, at its finest, to the world.

“These figures show how popular Vivid Sydney is, how it captures imaginations and shares with visitors and Sydneysiders alike the best talent from our creative, entertainment and hospitality industries.”

Tourism Accommodation Australia Chief Executive Michael Johnson added “the growing success of Vivid Sydney year upon year is a credit to the NSW Government, Destination NSW, the events team, and all in involved. The impact it has on the city of Sydney is unparalleled and to see our hotels at times reaching 90% occupancy during Winter is a remarkable achievement.

“The implementation of new activations such as additional drone shows, and the new Vivid Food Pillar allowed our stunning city to shine brighter than ever before."

“Vivid Sydney is a magnificent event as it not only draws millions of people to the city but encourages them to spend the night in one of our many incredible hotels."

“I would like to extend my thanks and congratulations to all who made this event possible. Your creativity, innovation and vision continues to light up the night sky.”

Images. Credit: Karen Sweaney

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