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Fitness software solution provider Virtuagym and Hidden Profits Marketing, the creator of Europe’s foremost platform for gym and studio lead generation, have announced a new partnership, including a product integration.

The new integration creates a seamless automation between Virtuagym’s club management software and Hidden Profits Marketing’s lead generation formula, enabling fitness clubs and studios to enhance their customer lead management and boost their growth.

Through this solution, fitness club owners and entrepreneurs can efficiently access key lead information all on the Virtuagym platform, whilst significantly reducing administrative work by removing the need for manually uploading leads between systems.

The leads generated by Hidden Profits Marketing, including all key information and statuses, are automatically displayed in a customer lead overview in the Virtuagym system.

In addition, the data is synced between both platforms, ensuring club managers and entrepreneurs can easily track customer conversion rates.

Announcing the partnership, Virtuagym Chief Executive and co-founder, Hugo Braam stated “digitisation has transformed how health and fitness businesses engage with and manage potential new customers.

“And in an increasingly competitive industry, it has never been more important to use systems that enable businesses to efficiently acquire, analyse and understand them.

“We believe this integration with Hidden Profits Marketing will be invaluable for our customers, further enhancing Virtuagym’s open and customisable All-in-One platform for management, coaching and engagement.”

Hidden Profits Marketing founder and Chief Executive, Aernout Leezenberg added “for Hidden Profits Marketing, the partnership with Virtuagym is all about adding extra value to our clients and to the entrepreneurs that really aim at building a rock solid and healthy business.

“It supports our decision for further expansion and growth in German and Dutch speaking countries. It is also a logical next step in supporting fitness chains and independent clubs, gyms and studios, to automate their member and lead recruiting processes. Both from a technical and business perspective.”

For Virtuagym, the partnership with Hidden Profits Marketing is another indication of a significant new growth phase focused on further developing its innovative All-in-One solution, including via seamless partner integrations.

At present, Virtuagym’s platform is already integrated with the likes of Matrix Fitness, LifeFitness, ClassPass, FitnessKPI, PS-Tec and InBody.

Click here to contact Virtuagym through their entry in the Australasian Leisure Management Supplier Directory.

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