Neptune Benson is a manufacturer of high quality water filtration and disinfection products for the recreational, industrial, and municipal water markets. With more than 20,000 installations…read more
Virgin Active opens newest club on Collins Street in Melbourne
Leading fitness club group Virgin Active Health Clubs has opened its newest Australian facility on Melbourne’s Collins Street.
The new club offers members cutting edge equipment, innovative classes such as The Grid, Coach by Colour and Antigravity Yoga, an indoor climbing zone, impressive 25 metre indoor heated pool and a spa pool and sauna.
Recently appointed says Virgin Active Managing Director Scott Hood explained “we’re very excited to open up a Virgin Active Health Club fit for Collins Street’s Paris End – but at the other end.
“With everything from our renowned, cutting edge fitness equipment, innovative classes and helpful Fitness Gurus packaged together in a world class facility, Melbourne is sure to be delighted by La Grande Première of Virgin Active Collins Street.
To make sure members start their fitness journey on the right foot, the new club offers cutting edge InBody Technology which gives members a snapshot of their entire body composition in as little as two minutes. Every new member is offered a free session with one of the Fitness Gurus to answer any fitness questions and design a personalised 30 Day Workout Plan.
To keep track of it all, members can access Technogym’s MyWellness Cloud through a USB style key or their smartphone. Once logged in, members can access dedicated kiosks or any piece of Technogym Artis equipment throughout the club and it will inform them of exercises on their program, complete with directional videos, what reps or speed to do the exercises and will even electronically set the equipment for them as well as log their work out.
The clubs’ Mind & Body studios provide a calming space - a haven for flexibility, stamina, concentration and clarity of mind. Offering from a wide range of classes such as Anti-Gravity Yoga, Ashtanga, Tai Chi, Pilates, Reformer, Yin Yoga and Hot Yoga.
These offerings are backed by sleep pods where members can recline for optimum napping, promotion of blood flow and which reduce pressure on the lower back.
The new club also offers a state-of-the-art mobility circuit; the MyRide or IC7 Coach by Colour with virtual visuals for its cycling programs; an extensive range of weights; over 230 group classes per week to suit every level, a dedicated Pilates reformer studio and a range of facilities to help you relax and unwind including Mind & Body studios, sleep pods, a liquid therapy Aqua Lounge and sparkling clean sauna.
Post exercise, members can enjoy healthy snacks at the V-Café while jumping online on the free internet stations and also make use of free Wi-Fi.
With Collins Street having a heritage of ‘Paris End style’ (being an area of high fashion boutiques and exclusive hotels), promotion of the new club has been on a French theme.
Advertising agency Publicis Mojo Sydney created a tongue-in-cheek campaign highlighting what happens when high-end fashion and high-end fitness unexpectedly come together.
The campaign suggests that “this latest Virgin Active is très more luxe and très more élégante than any other gym before it.”
Virgin Active Head of Brand and Marketing Asia Pacific, Anton Brown, explains “this is exactly the type of campaign we love at Virgin Active.
“Smart, intelligent and tapping into a local insight to bring an idea to life in a way that only Virgin Active can.”
Virgin Active Health Clubs are located in Melbourne (Bourke Street and Collins Street) and Sydney (Moore Park, Pitt Street Mall, Norwest, Frenchs Forest).
Newly appointed Virgin Active Managing Director Scott Hood, formerly the group’s Chief Operating Officer, recently replaced Mark Blackman as Managing Director.
For more information go to www.virginactive.com.au.
16th July 2015 - VIRGIN ACTIVE AND TOUGH MUDDER LAUNCH MUDDER MAKER
20th November 2014 - VIRGIN ACTIVE OPENS LATEST AUSTRALIAN CLUB
1st April 2014 - VIRGIN ACTIVE OPENS PREMIUM CLUB IN BANGKOK
Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?
The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.
However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.
Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.
Subscriptions cost just $90 a year.
Click here to subscribe.
The Complete Guide to Leisure Industry Products & Services.
Digonex is a leading provider of customised dynamic pricing solutions to clients in arts and entertainment, sport, attractions, cultural institutions and retail sectors. Digonex’s technology is…read more
At EventPro Software, we are proudly different from our industry competitors. We have a development-driven culture and 20 years’ experience in event, venue, and catering management software,…read more
Gunnebo is a global provider of security and access control solutions and services with sales companies in 31 countries in Europe, the Middle East, Africa, Asia, the Americas and Australia.…read more
JonasLeisure offers a complete range of leading leisure and recreation software brands – envibe, Centaman, Gladstone Health & Leisure, The Retention People, Nutrition Complete and…read more
Since 1989 Elite Pool Covers have designed and manufactured an extensive range of high quality affordable manual,semi-automatic and fully-automatic pool cover systems for the harsh Australian…read more
Gladstone Health & Leisure (Gladstone MRM Pty Ltd Australia) is a leading supplier of leisure management and fitness software and is endorsed by leading health and fitness professionals and…read more
BODY BIKE® International is a leading manufacturer of indoor bikes with a 20-year track record of creating the best indoor bikes. Stay connected with Body Bike Australia…read more
get listed with our suppliers directory
Get your business noticed in our targeted directory. Viewed by 10,000 industry professionals per week!